The authors of Secrets of Closing Sales, Charles Roth and Roy Alexander, have distilled the best field tested methods of tying up the sale straight from the firing line. These techniques can boost productivity for the seasoned professional and increase income for salespeople in all areas.
They've uncovered the art and science that separates the master closers from the thundering herd. Charles Roth has trained more than 30,000 people in closing techniques. For ten years, Roy Alexander was editor of Marketing Times magazine, a national journal that provides personal selling information to sales and marketing executives worldwide.
This business-tested treasury of ideaswill reveal classic closing keys — and how to apply them, the answers to solving buyer problems by turning their weaknesses into your strengths, and the ins and outs of effective group selling. You'll also benefit from the highly detailed, point-by-point descriptions of successful sales scenarios straight from the real-life encounters of seven master salespeople.
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