Dental Insurance Plans
Dental insurance is a type of health insurance that helps pay for portions of the costs associated with dental work. Dental insurances vary by types and are usually categorized into three types: Indemnity - that allows you to see dentist that accepts all types of dental insurance, Preferred Provide Network (PPO) plans that allow you to choose an in network doctors, and Dental Health Managed Organizations (DHMO) where you are assigned to an in-network dental professional.
More and more people are aging into the senior market every day, and most people lose their dental benefits when they retire. In fact, according to a 2016 National Association of Dental Plans consumer survey, almost half of all seniors have no dental coverage. These consumers represent a fast-growing segment of the population, and reaching them could be a great boon to your sales.
Consider this: According to the U.S. Department of Health and Human Services, for every adult without medical insurance, there are three without dental insurance. That’s a major opportunity.
So, what do seniors do when it comes down to taking care of their teeth? They either pay out of pocket (75 percent do this), or they don’t go. If they are lucky, they are one of the few seniors who have paid for a dental plan on their own. You can help fill a major hole in American health care needs. That means that the market for dental plans is gigantic. Scores of Americans (more than 100 million people) need a product you can sell them.
As a broker, when you’re discussing your senior customers’ coverage needs, you have the opportunity to help them understand the importance of maintaining their oral health.
You can talk with your senior clients about supplemental dental insurance and explain how it could help them afford access to professional dental care that their Medicare plan may not cover. Selling dental insurance to seniors is easier when you can show your customers that they don’t have to make sacrifices to their health for the sake of their finances.
Are you ready to boost your senior market sales with ancillary products? PSM can offer solutions to help you compliantly cross-sell more senior market products, help nurture your Medicare marketing strategy, and provide ongoing training to improve your year-round sales. Contact us today to learn more!