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Tips for Social Media

Posted by www.psmbrokerage.com Admin on Wed, Apr 14, 2021 @ 10:15 AM

 

Tags: Social Media Marketing

Tony Merwin's Insight to Selling Medicare & Insurance Successfully

Posted by www.psmbrokerage.com Admin on Wed, Mar 31, 2021 @ 10:52 AM

 

Tags: Medicare Advantage plans, Medicare Supplement, Sales Leads, Insurance Marketing, Social Media Marketing, Lead Generation, Leadership

FMG Suite delivers the industry’s leading all-in-one Medicare marketing platform

Posted by www.psmbrokerage.com Admin on Wed, Mar 10, 2021 @ 10:35 AM

Tags: Networking Sites, Medicare Advantage, Medicare Supplement, Social Media Marketing

Best Practices: Networking in a Virtual World

Posted by www.psmbrokerage.com Admin on Mon, Apr 06, 2020 @ 11:45 AM

Tags: Social Media Marketing, online sales

Top 5 Viewed PSM Guides of 2019

Posted by www.psmbrokerage.com Admin on Mon, Dec 16, 2019 @ 03:01 PM

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Tags: Sales Tips, Medicare Advantage, Medicare, Medicare Supplement, Leads, Medicare Sales, tips on selling insurance to seniors, Social Media Marketing, online sales

The Ultimate Guide to Social Media Marketing

Posted by www.psmbrokerage.com Admin on Wed, Oct 09, 2019 @ 03:03 PM

The Ultimate Guide to Social Media Marketing

The Ultimate Guide to Social Media Marketing


Every month, there are over
two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide.

In the U.S. alone, 77% of the population has a social media account of some kind. Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons.

Due to the sheer number of active users on these platforms, marketers are quickly learning about the importance of targeting their customers through social media. In fact, investments in social media advertising across the world are projected to grow to about 48 billion U.S. dollars by 2021.

With so many people checking their smartphone notifications and social media feeds while traveling, commuting, and even relaxing, what better way to market than on social media?

Social Media Marketing is Effective

Social media advertising reaches audiences in a low-cost, impactful, and effective way. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere.

With billions of people on social platforms — and continued growth in monthly users and influence — it’s hard to imagine how businesses could remain relevant without creating a social media presence.

Using social media will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales. Marketing on social isn't just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world.

Read the Full Article on Hubspot

Source: https://blog.hubspot.com/marketing/social-media-campaigns

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Tags: Social Media Marketing, social media marketing for isnruance agents

LIMRA Data Shows the Importance of Social Media for Insurance Agents

Posted by www.psmbrokerage.com Admin on Wed, Jun 19, 2019 @ 01:52 PM

LIMRA Data Shows the Importance of Social Media for Insurance Agents


LIMRA research shows 27% of Americans prefer to work with an agent or advisor when buying life insurance. New findings from the 2019 Insurance Barometer Study, which LIMRA does each year with consumer education nonprofit Life Happens, show about 1 in 5 Americans (17%) say they are looking for a financial advisor. Millennials and Generation X consumers are most likely to be among those who are looking for an advisor and LIMRA research shows they are more likely to be using social media to research financial professionals. Fifty-one percent of Millennials and 32% of Gen X consumers use social media to find information on potential advisors.

According to the study, roughly, 85 million Americans use social media to learn more about financial advisors. Six in 10 of these consumers say they use social media sites to find information on financial services products and services or were looking for reviews on financial professionals. When asked to rate the sites, consumers rated Facebook as the most important social media platform, with LinkedIn and Yelp closely behind.

Consumers also feel it is important for advisors not just to have a presence but to be active on social media. Consumers said they found information about how to save money, and comments from other people most valuable (chart):

barometer-graphic

Source: https://www.limra.com/en/newsroom/industry-trends/2019/limra-data-shows-the-importance-of-social-media-for-financial-professionals/

Check out our Social Media Guife for Insurance Agents here.

Image: Canva

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Tags: Social Media Marketing

14 Ways To Generate Medicare Leads

Posted by www.psmbrokerage.com Admin on Wed, Sep 05, 2018 @ 04:56 PM

14 Ways To Generate Medicare Leads

14 Ways To Generate Medicare Leads

Lead Generation is the process of attracting and converting strangers and prospects into someone who has shown interest in your product or service.

For starters, exceptional lead generation comes from a relentless willingness to experiment with several different tactics, and to combine these tactics across multiple channels.

It’s unlikely that you will find just one technique that will pave a path of success to your business. You will likely need to take advantage of multiple channels concurrently.  

Broadly speaking, there are 2 categories of lead generation: Inbound and Outbound. We will review the differences between the 2 before discussing some lead generation techniques that may be right for you.

Read the full article that includes the Infographic below:

Infographic-14-Ways-to-Generate-Medicare-Leads

Section Links Include:

 
Read More: 14 Ways To Generate Medicare Leads

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Tags: Medicare, Referrals, Leads, Insurance Marketing, Social Media Marketing, internet sales, direct mail

Connect With Us on LinkedIn and Stay Informed

Posted by www.psmbrokerage.com Admin on Wed, Aug 29, 2018 @ 10:55 AM

Connect with us and stay informed!


Keep your business informed!

The senior insurance market is always changing. Follow us and stay up to date on the latest industry news and updates, as well as some of the leading resources and products available in the senior market.

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  • Follow us on LinkedIn and keep your business informed - View
  • Increase your sales with our complimentary tools and tech - View
  • Express: Mutual of Omaha weekly updates - View
  • VALUES Quote of the Week - View
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Medicare Advantage / AEP Updates:

  • Your path to AEP success with Precision Senior Marketing - View
  • Enroll your MA and PDP clients online - at no cost to you - View
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  • 2019 Medicare Advantage First Looks now available - View
  • 2019 AEP Road Map - Start your planning today - View

Tags: Social Media Marketing, LinkedIn

Baby Boomers Embrace Technology

Posted by www.psmbrokerage.com Admin on Tue, Mar 13, 2018 @ 03:51 PM

Baby Boomers Embrace TechnologyGetting Connected: Older Americans Embrace Technology to Enhance Their Lives

Most Americans have embraced technology in their daily lives and those over 50 are no exception.  Results of a new survey by AARP show older adults are using a variety of devices to stay informed, shop and connect with others.

Over 90% of adults over 50 own a computer or laptop, 70% have a smartphone, and over 40% own a tablet, according to a national study of 1,520 adults conducted in November.  Adults 70+ are more likely to have more dated technology, such as desktops and feature phones, than those age 50-69.

Want to know what the grandkids are doing? Check on Facebook. Sure enough, across all devices, over seven in ten adults 50+ are on social media, and nine in ten (91%) of those with devices say they use technology to stay in touch with friends and family.

Different devices for different purposes

Smartphones help people be social while they are on the go. Over half of smartphone owners use a social app weekly. Texting (86%) has caught up to email (87%) as the top ways people use technology to communicate with others.

Among adults 50+, nine in ten say they use their smartphone to send instant messages, texts or emails, and over three quarters find them handy for getting directions or traffic information.  They also use them for purchasing apps, surfing the internet, getting news, and accessing social media, the AARP research found.

Just how adults use technology varies by age. Adults 50-59 are more likely to do banking activities and watch video on their smartphones than those who are over 60. However, smartphone users age 60-69 are leading the way in using their phone to manage medical care (they are significantly more likely to do so than those over 70: 33% vs. 21%).

Respondents report using tablets more for entertainment and computers for practical tasks. Adults in their 50s and 60s use their computers to engage in online learning activities and posting ratings and reviews more frequently than those older.  Further, Americans over 70 do fewer activities on their computers than those under 70, with a couple exceptions, including gaming (over half play games on their computer) and email.

When it comes to wearable technology (smartwatches, fitness trackers, etc.) and home assistants, just a small percentage of the 50+ market are on board.  Younger adults are more likely to own a wearable than those over 70.

Wary of security and virtual reality

In spite of the reliance on technology in many realms of life, just 18% of adults 50+ are extremely or very confident in their online privacy. Four in ten (41%) are not very or not at all confident in their privacy. Those over 70 are more skeptical their information is private online than those aged 60-69, the survey finds.

Most older adults do not completely trust companies to keep their data secure. The survey discovered respondents have more confidence in banks and health care organizations and less trust toward the media, social media sites, and membership organizations.

Despite security concerns, however, the survey found many older adults don’t take proactive steps to protect themselves (although men are more likely to do so in several instances). Overall, just 58% of respondents say they use a passcode to lock their tablets and 59% use one on their smartphones.  And changing passwords every few months? Just 45 percent of adults 50 and over take that security precaution.

Few older adults have used virtual reality, and many are unfamiliar with augmented reality. Most respondents had heard of virtual reality devices but few have tried them. Adults age 50-59 are the most likely to have checked out or own a virtual reality device, but adoption is still small. Over six in ten adults in the survey have never heard of augmented reality and very few have tried it -- although awareness was greater among those in their 50s.

This study was fielded from November 16-27, 2017 using GfK’s KnowledgePanel, a probability based web panel designed to be representative of the adult US population. Respondents needed to be age 50 or older to complete the survey. Completion rate was 59.9% and resulted in a total sample of 1,520. The data are weighted by age within gender, education, race/ethnicity, household income, language preferences, and Census division to reflect US adults age 50 or older. For more information contact G. Oscar Anderson at GAnderson@aarp.org.

At PSM, we provide the tools, knowledge and support to help take your business to new levels. If you have an interest on how to effectively sell online, we would love to assist you. 

Source: https://www.aarp.org/research/topics/technology/info-2018/technology-use-attitudes.html

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Tags: Web Marketing Advice, Baby Boomer Medicare Stats, Insurance Marketing, Social Media Marketing, Digital Marketing

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