The Ultimate Guide to Social Media Marketing
In the U.S. alone, 77% of the population has a social media account of some kind. Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons.
Due to the sheer number of active users on these platforms, marketers are quickly learning about the importance of targeting their customers through social media. In fact, investments in social media advertising across the world are projected to grow to about 48 billion U.S. dollars by 2021.
With so many people checking their smartphone notifications and social media feeds while traveling, commuting, and even relaxing, what better way to market than on social media?
Social Media Marketing is Effective
Social media advertising reaches audiences in a low-cost, impactful, and effective way. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere.
With billions of people on social platforms — and continued growth in monthly users and influence — it’s hard to imagine how businesses could remain relevant without creating a social media presence.
Using social media will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales. Marketing on social isn't just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world.
Medicare Blog | Medicare News | Medicare Information
According to the study, roughly, 85 million Americans use social media to learn more about financial advisors. Six in 10 of these consumers say they use social media sites to find information on financial services products and services or were looking for reviews on financial professionals. When asked to rate the sites, consumers rated Facebook as the most important social media platform, with LinkedIn and Yelp closely behind.
Consumers also feel it is important for advisors not just to have a presence but to be active on social media. Consumers said they found information about how to save money, and comments from other people most valuable (chart):
Check out our Social Media Guife for Insurance Agents here.
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14 Ways To Generate Medicare Leads
Lead Generation is the process of attracting and converting strangers and prospects into someone who has shown interest in your product or service.
For starters, exceptional lead generation comes from a relentless willingness to experiment with several different tactics, and to combine these tactics across multiple channels.
It’s unlikely that you will find just one technique that will pave a path of success to your business. You will likely need to take advantage of multiple channels concurrently.
Broadly speaking, there are 2 categories of lead generation: Inbound and Outbound. We will review the differences between the 2 before discussing some lead generation techniques that may be right for you.
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Getting Connected: Older Americans Embrace Technology to Enhance Their Lives
Most Americans have embraced technology in their daily lives and those over 50 are no exception. Results of a new survey by AARP show older adults are using a variety of devices to stay informed, shop and connect with others.
Over 90% of adults over 50 own a computer or laptop, 70% have a smartphone, and over 40% own a tablet, according to a national study of 1,520 adults conducted in November. Adults 70+ are more likely to have more dated technology, such as desktops and feature phones, than those age 50-69.
Want to know what the grandkids are doing? Check on Facebook. Sure enough, across all devices, over seven in ten adults 50+ are on social media, and nine in ten (91%) of those with devices say they use technology to stay in touch with friends and family.
Different devices for different purposes
Smartphones help people be social while they are on the go. Over half of smartphone owners use a social app weekly. Texting (86%) has caught up to email (87%) as the top ways people use technology to communicate with others.
Among adults 50+, nine in ten say they use their smartphone to send instant messages, texts or emails, and over three quarters find them handy for getting directions or traffic information. They also use them for purchasing apps, surfing the internet, getting news, and accessing social media, the AARP research found.
Just how adults use technology varies by age. Adults 50-59 are more likely to do banking activities and watch video on their smartphones than those who are over 60. However, smartphone users age 60-69 are leading the way in using their phone to manage medical care (they are significantly more likely to do so than those over 70: 33% vs. 21%).
Respondents report using tablets more for entertainment and computers for practical tasks. Adults in their 50s and 60s use their computers to engage in online learning activities and posting ratings and reviews more frequently than those older. Further, Americans over 70 do fewer activities on their computers than those under 70, with a couple exceptions, including gaming (over half play games on their computer) and email.
When it comes to wearable technology (smartwatches, fitness trackers, etc.) and home assistants, just a small percentage of the 50+ market are on board. Younger adults are more likely to own a wearable than those over 70.
Wary of security and virtual reality
In spite of the reliance on technology in many realms of life, just 18% of adults 50+ are extremely or very confident in their online privacy. Four in ten (41%) are not very or not at all confident in their privacy. Those over 70 are more skeptical their information is private online than those aged 60-69, the survey finds.
Most older adults do not completely trust companies to keep their data secure. The survey discovered respondents have more confidence in banks and health care organizations and less trust toward the media, social media sites, and membership organizations.
Despite security concerns, however, the survey found many older adults don’t take proactive steps to protect themselves (although men are more likely to do so in several instances). Overall, just 58% of respondents say they use a passcode to lock their tablets and 59% use one on their smartphones. And changing passwords every few months? Just 45 percent of adults 50 and over take that security precaution.
Few older adults have used virtual reality, and many are unfamiliar with augmented reality. Most respondents had heard of virtual reality devices but few have tried them. Adults age 50-59 are the most likely to have checked out or own a virtual reality device, but adoption is still small. Over six in ten adults in the survey have never heard of augmented reality and very few have tried it -- although awareness was greater among those in their 50s.
This study was fielded from November 16-27, 2017 using GfK’s KnowledgePanel, a probability based web panel designed to be representative of the adult US population. Respondents needed to be age 50 or older to complete the survey. Completion rate was 59.9% and resulted in a total sample of 1,520. The data are weighted by age within gender, education, race/ethnicity, household income, language preferences, and Census division to reflect US adults age 50 or older. For more information contact G. Oscar Anderson at GAnderson@aarp.org.
At PSM, we provide the tools, knowledge and support to help take your business to new levels. If you have an interest on how to effectively sell online, we would love to assist you.
The Definitive Digital Marketing Handbook for Medicare Agents
If you sell Medicare products and you have a website, this is an insightful on how to effectively market your business.
We live in a digital world. The signs of people’s ever-increasing passion for digital communications are all around us.
Digital has become woven into everyday life, yet, most Medicare Agencies don't have a sound digital marketing strategy. KERN Health’s informal polls at the Medicare Marketing & Sales Summits in Orlando and Nashville suggest that most (65%) of Medicare Agencies felt that their organizations were struggling and were unprepared to develop a digital marketing strategy.
According to Pew Research Center, 76% of older (leading-edge) Boomers (ages 60–69) use the Internet daily. Even the Silent generation (ages 70–87) now has an adoption rate of 61% who use the Internet. And when we look at the younger (trailing-edge) Boomers (ages 51–59), we see the handwriting on the wall for the future of Medicare marketing—with only 17% of this group not using the Internet daily. Furthermore, 84.9% of Boomers and Medicare beneficiaries are sharing information, talking about politics and engaging on Facebook.
And when we’re speaking about digital, more than half of what we’re speaking about is mobile. According to a 2016 Pew Research Center report, mobile now accounts for more than half of all digital advertising spending, while digital ad spending grew from $43 billion in 2013 to over $60 billion just two short years later.
Hopefully this guide will provide insight and best practices on how to make sure your website and marketing efforts are optimized in the new digital age of the senior market.
While surfing Facebook, you come across a local senior market insurance agent's page and see that he or she got a couple dozen people to slap some stars down and write a pleasant sentence or two about him.
Facebook page reviews go beyond just twinkling stars and kind words: they provide valuable real estate that opens new doors, re-opens old ones and presents new business opportunities that weren't previously apparent.
By neglecting the reviews section on your Facebook page, you're likely losing out on deals you could be winning. So, how exactly do you begin generating revenue from this valuable real estate? Read through this post to understand core ways that Facebook page reviews can benefit you.
Generating new business from existing clients
Be proactive in collecting Facebook page reviews by asking your clients to write them. Not only will this extra outreach [hopefully] add to your collection of positive reviews, but also serve as an excellent opportunity to reconnect with them.
For example, let's say you were to contact a client asking for a review who you had previously sold a Medicare Advantage policy. The client could then inquire about a hospital indemnity product to compliment their existing MA policy. And BOOM - just like that, an existing client would bring in new business from your outreach.
Cataloging case studies
Think of your Facebook page reviews section as an archive of case studies available to you when brainstorming new marketing materials to promote your business, such as email campaigns, presentations or proposals.
Use your Facebook page to your advantage by pointing prospects to reviews from clients facing challenges similar to their own. The larger your library, the better the odds.
Building trust with prospective clients
When a prospect stumbles upon your Facebook page, they are granted an opportunity to see what other senior clients may have to say about doing business with you.
Encourage your clients to drop by your Facebook page and vocalize their opinion upon how you were an essential and influential resource in guiding them to select a plan that best-suits their healthcare needs. Not only does this build trust with prospective clients, but also relays social proof.
While you may not have previously deemed Facebook page reviews as valuable assets in your sales process, hopefully these core examples show how they can be. Implement these practices, and you'll quickly begin winning deals you may have been previously losing.
"You will never get a second chance to make a first impression." - Will Rogers
With all of the technology in this day and age, you probably wouldn’t need to be physically present to make a first impression. Go ahead - Google yourself. Did you stumble across your LinkedIn Profile as the first or second result? Me too.
All thanks to LinkedIn’s SEO efforts, this means your prospective clients are getting to know some bits and pieces prior to even shaking your hand and looking into the whites of your eyes.
Hence, it is more important than ever before that your LinkedIn Profile makes a positive first impression and a lasting one, at that. Precision Senior Marketing is here to share 4 quick tips to establishing and maintaining your digital footprint via LinkedIn. Take a peek!
1. Upload a professional headshot
Your headshot is one of the most essential elements in establishing your LinkedIn profile. In fact, your profile is 14x more likely to be viewed by simply having a profile picture in-place and will encourage viewers to peep the rest of your profile.
2. Develop a professional tagline
Ask yourself, how would you would answer the question, “What do you do for a living?”
Instead of ending the conversation quickly by responding with a mere, "I’m an independent insurance agent,” you should go more in-depth concerning what you actually do. Think of your tagline as a mission statement - something along the lines of: “Educating the senior market to make informed decisions around their healthcare needs”. It is far more intriguing.
3. Provide a summary
Start with your value proposition
Utilize the first paragraph of your LinkedIn Profile summary to provide a quick, high-level overview of the type of work you do - without all of the details. This is not the place for senior market insurance industry jargon.
Following your value proposition, you have the chance to make a real connection with your prospects by showing your human side in the second paragraph. Write your LinkedIn Profile summary as you speak rather than in third person. Reflect and ask yourself, “What do my clients and I have in common?"
Implement a call-to-action
Wrap up your LinkedIn Profile summary by making it easy for your connections to find your contact information by adding it to the closing paragraph.
For example, “If you want to learn more about how I can help you choose a healthcare plan that best suits your needs, feel free to reach out via phone at + 1 (800) 998-7715 or e-mail at email@example.com.”
4. Customize your public profile URL
Your LinkedIn Profile will be much easier to share upon customizing your Public Profile URL. Instead of a default URL with a oodles of confusing numbers at the end, customize it to something with a nice and clean look, like this: http://www.linkedin.com/in/carolinekcallahan.
Customize your LinkedIn Public Profile URL by clicking the gear icon to update your public profile settings beneath your profile photo.
This will redirect you to your Public Profile page, where you may edit your URL on the left hand side.
When utilizing these basic four tips, just remember to stay within your company’s compliance guidelines when making updates to your LinkedIn Profile.
If you are an independent senior market insurance agent needing further direction upon establishing and maintaining your digital footprint via LinkedIn, feel free to give PSM's expert team of marketers a buzz at + 1 (800) 998-7715.
Sources: www.lifehealthpro.com, www.linkedin.com
Just recently, a research study conducted by Limelight Network, Inc. has concluded that Baby Boomers are spending more than 15 hours online per week, making them the majority power users online. With 55% of seniors on Facebook in 2014, implementing a Facebook marketing strategy should no longer be an afterthought for senior market insurance agents. Companies of all sizes from every industry have made the leap into Facebook and are actively planning strategic campaigns around their social activity, but senior market insurance agents have seemingly lagged behind.
Why is this?
Is it a lack of understanding about social media as a whole and how it integrates with marketing efforts?
Or, could it be somewhat of a fear of compliance with regulations set standard by CMS?
These obstacles should not stand in the way of building up Facebook marketing strategies, as they are all easily overcome. See, there's a lovely void of which YOU can take advantage: There aren't very many agents in the game and the bar for Facebook marketing strategy is set pretty darn low. With that in mind, let’s get into the three reasons why senior market insurance agents should be utilizing Facebook.
1) It helps you to better service and retain your existing clients
The rapid pace of consumer and technological change is like nothing seen before. Access to digital technologies has equipped consumers with the ability to research, read reviews, share recommendations and get instant answers to their inquiries. In turn, it’s caused much disruption to traditional insurance business models and has created quite a significant change in consumer expectations and behaviors.
Facebook is a great way to spread the word about the social, political and economic industry trends and changes. For example, there's plenty of misleading or confusing information on the Internet about Medicare - think about ways in which you can use your Facebook page to positively impact clients and the public to combat this. Be conscious of articles that may come across your eyes, such as those elaborating upon the rising Medicare Part B Premiums or the pressures mounting for Medicare drug benefits, and be sure to share your ideas upon them with your audience. The idea here is to limit self-promotional posts and instead focus on ways that help clients make sense of the abundance of product information, as your Facebook marketing strategy should not revolve around selling a product or a service.
2) It improves the overall client experience
To keep up-to-date with your clients and gain insight, use your Facebook as a way to inform, assist, and entertain them.
Engage with them. Show off your personality. Humanize your business as a senior market insurance agent. Respond to reviews and inquiries.
3) It will attract new clients
Apparently, Baby Boomers are spending more time online per week than we do sleeping each night. With that being said, it’s a no-brainer that Facebook can serve as a great way to reach prospective clients. Plus, as mentioned above, not many other senior market insurance agents have implemented their own Facebook marketing strategy.
Use Facebook as a platform to raise awareness to your business as a senior market insurance agent, or (if you have a personal website) to drive prospects toward landing pages so that you can nurture those leads into becoming clients. Your Facebook posts should be relevant, well-written and accompanied by media to grab your audience's attention. The sky is the limit here - Explaining the enrollment process through infographics, guiding them to video resources that may explain Medicare a little more in depth, etc.
No matter which segment your specialty lies within, whether it's Medicare Supplements, Medicare Advantage, Annuities or Final Expense, your Facebook marketing efforts will relay social proof that emphasizes your role as a highly-trusted, impartial advisor. When it comes down to it, this is what will get you shares, likes, retweets and favorites - in turn, landing you more referrals!
As the number of seniors on Facebook continues to evolve, more reasons for you to get started on your Facebook marketing strategy will come about. If it helps, you can always search around for other insurance agents on Facebook and get a sense for what they’re posting. Jot down some notes of what resonates with you versus what feels a bit off. After you get comfortable, you’re ready to create your Facebook page and start engaging with your clients on Facebook.
For ideas on what to post, or to stay up-to-date with industry trends and changes, be sure to like Precision Senior Marketing on Facebook! :)
Your senior market insurance business will flourish for years to come.