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Social Proof: Why it Matters to You

Posted by www.psmbrokerage.com Admin on Fri, Feb 25, 2022 @ 02:51 PM

Socail Proof Why it Mattters to You

Social Proof: Why it Matters to You

Whether we like it or not, most people are getting their information today from Social Media.

They may click a post that takes them to a website to read an article or watch a video, but they are finding that info first on a social media platform.

An important role for social media in your business is spreading word-of-mouth. Or, as it’s called today, “Social Proof”.

 

 

What is Social Proof?

Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.

That’s the boring definition, but here’s an example.

When people see evidence of people having a positive experience through their interaction with your brand, like with testimonials or reviews, or comments, they assume they will have the same experience.

This is a very simple but powerful phenomena that can be used to help your business.

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. 1

A similar study found that 88% of consumers trust online reviews as much as personal recommendations. 2

Yet Another study showed most people need to see a 3 star or higher rating in order to consider a review positive. 3

When it comes to reviews, specific examples are always more powerful.

It’s great when people leave unexpected reviews for your business, but it is always better to ask for a review and give them examples of how to specifically to leave a review.

So, think of the types of reviews that would work best for you and suggest that kind of language to your client.

Once you have reviews, this social proof can be used in endless ways. Add a quote to an email, to a website page, to a blog, social media, etc. Anywhere that you want to build trust.

At then end of the day that’s the key thing to remember. A good review will build credibility and trust with a potential client, before they ever meet you.

Ask for reviews regularly, and remember to ask for specifics. Don’t leave anything to chance.

 

So, how do you get good reviews?

Well, it will happen organically, but you should be asking regularly. When a client has a good experience, ask them if they would be willing to leave a review. 

The key to a good review is to ask for specific examples to be cited when you ask a client for a review. Reviews aren’t as effective if they are broad or vague.

For example, saying “I liked working with Bills Best Medicare”, will not have the same impact as “Bill from Bill’s Best Medicare answered all my questions, explained all my options, and made it easy to pick the Medicare supplements that were best for my situation. I would definitely recommend him”

When it comes to reviews, specific examples are always more powerful.

A good review will build credibility and trust with a potential client, before they ever meet you.

Ask for reviews regularly, and remember to ask for specifics. Don’t leave anything to chance.

 

But what about the dreaded bad review?

Most business just won’t display them and this could be a mistake. Everyone realizes it’s only a matter of time until you get a bad review.

If a bad review is unreasonable and is clearly someone being dramatic or venting, it’s not the wrong decision to remove it. That's a decision only you can make.

But not showing anything but 5 start reviews can look suspect. If you get a questionable  review just make sure you respond to it appropriately.

Apologize for the customer’s bad experience and review what happened. Let them know you are doing what you can to make it right, and ensure them that it won’t happen again.

Remember, you’re speaking as much to everyone who reads the review as you are to the person who left the review, so choose your response carefully.

Everyone makes mistakes. The important thing is, how you react to your mistakes.

Showing a willingness to accept responsibility for mistakes and put effort into correcting those mistakes will go a long way toward building trust in the mind of your prospects.

People want to do business with people they trust and like. That is especially true for in the insurance space.

Having evidence in the form of social proof, supporting the fact that people like and trust you will go a long way towards making the decision to work with you an easier one.

So, create a plan to reach out to your satisfied clients and ask for a review.

Then use those positive comments in any way you see fit.

You’ll be surprised how easy it is, and the positive effect it can have on your business.

Good luck, and happy selling.

 

 

Sources:

  1. https://www.getambassador.com/blog/survey-says-referral-practices-of-todays-consumers#:~:text=Family%20and%20Friends%20Matter,via%20social%20media%20or%20email.
  2. https://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803
  3. https://www.searchenginejournal.com/online-review-statistics/329701/#close


*For Agent use only  *Not affiliated with the U. S. government or federal Medicare program

 

Tags: Social Media Marketing

Tips for Social Media

Posted by www.psmbrokerage.com Admin on Wed, Apr 14, 2021 @ 10:15 AM

 

Tags: Social Media Marketing

Tony Merwin's Insight to Selling Medicare & Insurance Successfully

Posted by www.psmbrokerage.com Admin on Wed, Mar 31, 2021 @ 10:52 AM

 

Tags: Medicare Advantage plans, Medicare Supplement, Sales Leads, Insurance Marketing, Social Media Marketing, Lead Generation, Leadership

FMG Suite delivers the industry’s leading all-in-one Medicare marketing platform

Posted by www.psmbrokerage.com Admin on Wed, Mar 10, 2021 @ 10:35 AM

Tags: Networking Sites, Medicare Advantage, Medicare Supplement, Social Media Marketing

Best Practices: Networking in a Virtual World

Posted by www.psmbrokerage.com Admin on Mon, Apr 06, 2020 @ 11:45 AM

Tags: Social Media Marketing, online sales

Top 5 Viewed PSM Guides of 2019

Posted by www.psmbrokerage.com Admin on Mon, Dec 16, 2019 @ 03:01 PM

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Tags: Sales Tips, Medicare Advantage, Medicare, Medicare Supplement, Leads, Medicare Sales, tips on selling insurance to seniors, Social Media Marketing, online sales

The Ultimate Guide to Social Media Marketing

Posted by www.psmbrokerage.com Admin on Wed, Oct 09, 2019 @ 03:03 PM

The Ultimate Guide to Social Media Marketing

The Ultimate Guide to Social Media Marketing


Every month, there are over
two billion active users on Facebook, one billion on Instagram, and 365 million on Twitter worldwide.

In the U.S. alone, 77% of the population has a social media account of some kind. Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons.

Due to the sheer number of active users on these platforms, marketers are quickly learning about the importance of targeting their customers through social media. In fact, investments in social media advertising across the world are projected to grow to about 48 billion U.S. dollars by 2021.

With so many people checking their smartphone notifications and social media feeds while traveling, commuting, and even relaxing, what better way to market than on social media?

Social Media Marketing is Effective

Social media advertising reaches audiences in a low-cost, impactful, and effective way. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere.

With billions of people on social platforms — and continued growth in monthly users and influence — it’s hard to imagine how businesses could remain relevant without creating a social media presence.

Using social media will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales. Marketing on social isn't just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world.

Read the Full Article on Hubspot

Source: https://blog.hubspot.com/marketing/social-media-campaigns

Additional Updates:
 

Tags: Social Media Marketing, social media marketing for isnruance agents

LIMRA Data Shows the Importance of Social Media for Insurance Agents

Posted by www.psmbrokerage.com Admin on Wed, Jun 19, 2019 @ 01:52 PM

LIMRA Data Shows the Importance of Social Media for Insurance Agents


LIMRA research shows 27% of Americans prefer to work with an agent or advisor when buying life insurance. New findings from the 2019 Insurance Barometer Study, which LIMRA does each year with consumer education nonprofit Life Happens, show about 1 in 5 Americans (17%) say they are looking for a financial advisor. Millennials and Generation X consumers are most likely to be among those who are looking for an advisor and LIMRA research shows they are more likely to be using social media to research financial professionals. Fifty-one percent of Millennials and 32% of Gen X consumers use social media to find information on potential advisors.

According to the study, roughly, 85 million Americans use social media to learn more about financial advisors. Six in 10 of these consumers say they use social media sites to find information on financial services products and services or were looking for reviews on financial professionals. When asked to rate the sites, consumers rated Facebook as the most important social media platform, with LinkedIn and Yelp closely behind.

Consumers also feel it is important for advisors not just to have a presence but to be active on social media. Consumers said they found information about how to save money, and comments from other people most valuable (chart):

barometer-graphic

Source: https://www.limra.com/en/newsroom/industry-trends/2019/limra-data-shows-the-importance-of-social-media-for-financial-professionals/

Check out our Social Media Guife for Insurance Agents here.

Image: Canva

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Tags: Social Media Marketing

14 Ways To Generate Medicare Leads

Posted by www.psmbrokerage.com Admin on Wed, Sep 05, 2018 @ 04:56 PM

14 Ways To Generate Medicare Leads

14 Ways To Generate Medicare Leads

Lead Generation is the process of attracting and converting strangers and prospects into someone who has shown interest in your product or service.

For starters, exceptional lead generation comes from a relentless willingness to experiment with several different tactics, and to combine these tactics across multiple channels.

It’s unlikely that you will find just one technique that will pave a path of success to your business. You will likely need to take advantage of multiple channels concurrently.  

Broadly speaking, there are 2 categories of lead generation: Inbound and Outbound. We will review the differences between the 2 before discussing some lead generation techniques that may be right for you.

Read the full article that includes the Infographic below:

Infographic-14-Ways-to-Generate-Medicare-Leads

Section Links Include:

 
Read More: 14 Ways To Generate Medicare Leads

Additional Updates:
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  • For a little bit of humor, check out this senior text translator - View
  • 2019 Annual Enrollment Period (AEP) Events - View
  • Follow us on LinkedIn and keep your business informed - View
  • Increase your sales with our complimentary tools and tech - View
  • Express: Mutual of Omaha weekly updates - View
  • VALUES Quote of the Week - View
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Medicare Advantage / AEP Updates:

  • Your path to AEP success with Precision Senior Marketing - View
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Tags: Medicare, Referrals, Leads, Insurance Marketing, Social Media Marketing, internet sales, direct mail

Connect With Us on LinkedIn and Stay Informed

Posted by www.psmbrokerage.com Admin on Wed, Aug 29, 2018 @ 10:55 AM

Connect with us and stay informed!


Keep your business informed!

The senior insurance market is always changing. Follow us and stay up to date on the latest industry news and updates, as well as some of the leading resources and products available in the senior market.

Additional Updates:
  • Insurance Sales Agent occupation - A look at the numbers - View 
  • The DSNP Market continues to grow. Are you missing out? - View
  • New remote signature now available on UHC Med Adv Plans  - View
  • New Thrivent Medicare Supplement Agent Incentive - View
  • Big Medicare opportunities in Minnesota this AEP - Find out why
  • Follow us on LinkedIn and keep your business informed - View
  • Increase your sales with our complimentary tools and tech - View
  • Express: Mutual of Omaha weekly updates - View
  • VALUES Quote of the Week - View
  • Current agent incentive trips and contests - View

Medicare Advantage / AEP Updates:

  • Your path to AEP success with Precision Senior Marketing - View
  • Enroll your MA and PDP clients online - at no cost to you - View
  • 2019 Medicare Advantage / Part D Certifications now available - View
  • 2019 Medicare Advantage First Looks now available - View
  • 2019 AEP Road Map - Start your planning today - View

Tags: Social Media Marketing, LinkedIn

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