As a small business owner you should always be on the lookout for inexpensive ways to grow your business.
Of course, what might not cost you in dollars, will cost you in time and effort.
Below are 7 ways to help grow your business. They aren't all that complicated, or expensive. They just aren't always used to their fullest effect.
Individually they are all important, but, used together they are a force multiplier that will amplify your chances to grow your business.
Start with your WHY. Is there a bigger purpose to selling senior insurance products?
Do you want to help seniors find the best solutions to access medical services so they can better enjoy their golden years?
Do you have a personal experience that people can relate to?
Whatever your bigger picture is, put it into words and make sure it really captures WHY you do what you do.
Let that purpose define your business.
People don’t really care what products you sell.
There are a number of competitors who may sell what you sell, but how many of your competitors have the same WHY as you?
This is a unique value that makes you stand out from your competitors.
Lead with your WHY statement and show them you care about helping them.
It goes without saying that communication is incredibly important.
Communication starts with listening. If you can’t listen carefully and understand why someone is seeking a solution you provide, then your chance of selling to that customer is greatly reduced.
Your ability to be empathetic and be a good listener is key to not only getting more sales but to maintaining a happy workplace.
No matter how good you think you are at communication, you will need to up your game over time.
There are a lot of ways to do that, but it’s critical you pick one, and put some quality effort into getting better.
It’s critical to keep the right notes on your clients, in a way that will facilitate future communication.
Besides the obvious personal info and relevant history, below are a few things you may need to think about (not an exhaustive list):
Communicate too often and they will tire of hearing from you. Communicate too little and they will think you don't care.
Whatever you decide your communication frequency should be, share it with your client and ask if they are good with it?
Ask them if it is too much communication. Show respect for their time and understand that they are being barraged with email and calls as it is.
They will appreciate you asking them and will not feel interrupted when you contact them, since you get their buy in or permission for the communication.
This can seem like a trivial detail, but consider it a part of matching the communication style of your client.
Meet them where they are and you will have a better chance of contacting them.
Is there a birthday or other important event that might trigger a specific communication?
Obviously there are endless items you may take notes on.
Although each client may vary a little, you could likely create a default template that will work with most clients that would really simplify the communication process.
“ If you just communicate, you can get by. But if you communicate skillfully, you can work miracles. ”
There are a number of ways to reach out to your potential clients.
We can break these different ways down into 3 categories: Owned, Earned, and Paid media. Let’s define them real quick.
Just to clarify, you may not own a social media platform like Facebook, but you do control your presence on the platform.
Content you share on social media is Earned Media.
It’s considered earned for obvious reasons. If you want to benefit from it, you have to earn it.
This type of media exists on business owned channels that will not show up organically through web searches or on social media.
Try as many as you see fit, but don’t use just one.
As an entrepreneur you’re expected to have a knowledge base that covers a lot of ground.
Business technology is also changing at a break neck pace.
It’s important to understand which of these tools might be right for you and your business needs.
Make learning a lifelong journey and explore what means the most to you and your business.
I’m sure we don’t have to talk about how important referrals are. So, let’s talk about how you get referrals.
For starters, before you can get referrals you have to first be referable. In order to be referable you have to create a first class customer experience.
How do you pick the right referral source?
Make sure your referral sources know how to refer you.
Give them some content to pass along or send an email detailing how you want your business to be referred.
Give multiple points of contact so customers can find you where they like to communicate. Phone, email, text, Facebook, Linked-In, etc.
This should all be set in a methodical system.
Don’t forget about an incentive for your referrals.
A steady stream of referrals is business gold, and will be pay off big time. Take your time and get this process wired tight.
It’s better to put the time into developing a good referral process than it is to get out there and find new clients by yourself.
7. Take time to review and evaluate
Since you’ve developed so many good business practices and have been keeping such good data on your clients and prospective clients, you will need to review these processes from time to time.
No strategy lasts very long without needing change.
Every year, take some time to view things from a higher perspective. Is what you are doing now going to work next year?
Are there new tools that could help grow your business?
Review your processes objectively and don’t go easy on yourself.
Remember to show off your own unique style that communicates WHY you do what you do. The WHY is what people will connect with.
Put these tactics to work in a meaningful way and you will find customers are much more excited to work with you, bringing you continued business and the success you desire.
We wish you luck on your journey and, as usual, our marketers are always here to help.
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