Marketing Automation Built for Insurance Agents
PSM helps you put marketing automation to work so you can retain more clients and grow through referrals.
Fuel growth by optimizing your CRM
In today’s fast-paced insurance market, staying organized, responsive, and relevant isn’t just an advantage—it’s a requirement. Whether you're building a book of business or managing a growing team, your CRM can be your most powerful tool—if it’s set up right.
Bring the power of online marketing to your business
Start Automating Like a Pro
You don’t need to be a tech expert to put these strategies to work. We’ve simplified the process and provided everything you need to hit the ground running.
Get StartedNurture leads from first contact to closed sale
Boost cross-sell opportunities with smart email triggers
Retain clients year over year with timely check-ins and education
Stay compliant with CMS guidelines using structured communication
Align your marketing with real-time client data
The advantages of implementing marketing automation in your business
Less Time Marketing
Agents on average spend 47% less time on marketing tasks.
More Referrals
Agents using marketing automation saw an average of 60% more referrals from their customers.
More Sales Per Customer
Agents had an average of 78% more customers purchase multiple plans from them.
Marketing Automation Resources for Insurance Agents
PSM provides practical marketing and automation resources to help agents stay connected with clients, improve retention, and create more cross-selling opportunities over time. These tools are designed to make follow-up more consistent and easier to manage so agents can build stronger client relationships without having to create every workflow from scratch.
CRM Workflow Examples
Sample workflow ideas for Medicare Advantage and Medicare Supplement clients to help guide communication, follow-up, and relationship-building over time.
Monthly Newsletter Templates
Ready-to-use newsletter content designed to help you stay visible, deliver value, and keep your clients engaged throughout the year.
Email Sequences for Retention and Cross-Selling
Prebuilt email series that support client retention, policy reviews, and additional product conversations across your book of business.
Lead Follow-Up and Onboarding Tips
Practical guidance to help you improve response times, create a smoother onboarding experience, and build a stronger follow-up process.
Plug-and-Play CRM Templates
Downloadable workflow templates you can adapt to your CRM so you can launch faster and create more consistent client communication.
Built to Support Long-Term Growth
These resources are designed to help agents create better systems for marketing and automation that support stronger retention and more opportunities to grow.
Hear from Agents
“PSM gave me a smarter way to stay connected with clients and grow my book.”
Donna Q, Agency Owner
Empower your agency with knowledge and insights
Keep up with relevant topics in the insurance industry and get reminders on everything you need for enrollment periods, certifications, and everything in-between.