Lucas Vandenberg
https://www.psmbrokerage.com/our-company/lucas-vandenberg As CEO & Partner of PSM Brokerage, Lucas Vandenberg helps guide the company’s strategy for supporting independent insurance professionals with training, marketing, technology, carrier access, and business development resources. Lucas is involved in the development of PSM Brokerage’s agent education and training resources, including practical sales guidance, lead follow-up strategies, appointment-setting education, and growth-focused training for insurance agents. His work supports PSM Brokerage’s broader mission of helping agents grow with confidence while staying focused on professionalism, service, and compliance-aware business practices.
Final Expense | Sales Strategies | Medicare Agents | Funeral Planning | VA Benefits | Veterans Health Care | CHAMP VA | TRICARE For Life
How VA Benefits Work With Medicare
July 23rd, 2026|11 min read
Final Expense | Sales Strategies | Funeral Planning
How to Explain Funeral Costs and Help Clients Plan Ahead
July 23rd, 2026|6 min read
Sales Tips | Leads | Medicare Sales | Insurance Agents | Insurance Marketing | New Business Opportunities | Lead Generation | Training | LeadStar | Resources | Local Agent | Call Center
Call Center Insurance Agent vs. Independent Agent
July 23rd, 2026|7 min read
closing sales | Success Tips | CMS | sales advice | Sales Strategies | Compliance
Understanding the New CMS Call Recording Changes
July 23rd, 2026|5 min read
Medicare Advantage plans | Sales Tips | Leads | Insurance Agents | Insurance Marketing | Lead Generation | LeadStar | Medicare Supplement plans | #MedicareAgents | #MedicareMarketing
Speed to Lead: How Insurance Agents Can Improve Their Closing Ratio
July 14th, 2026|6 min read
Medicare Advantage plans | Sales Tips | Referrals | Leads | Insurance Agents | Insurance Marketing | Medicare Supplement plans | #MedicareAgents | #MedicareMarketing | Reviews
How to Explain Medicare Advantage vs. Medigap to Clients
July 13th, 2026|7 min read
Medicare Advantage plans | Sales Tips | Referrals | Leads | Insurance Agents | Insurance Marketing | #MedicareAgents | #MedicareMarketing | Reviews
10 Ideas for Selling Medicare Plans and Growing Your Book of Business
July 13th, 2026|6 min read
Medicare Advantage plans | Sales Tips | Referrals | Leads | Insurance Agents | Insurance Marketing | Training | #MedicareAgents | #MedicareMarketing
Medicare Training for New Agents: A Step-by-Step Guide to Getting Started
July 13th, 2026|10 min read
Medicare Advantage plans | Sales Tips | Referrals | Leads | Insurance Agents | Insurance Marketing | google | #MedicareAgents | #MedicareMarketing | Reviews
Google Reviews for Insurance Agents
July 9th, 2026|8 min read
Medicare Advantage plans | Referrals | Leads | Insurance Agents | Insurance Marketing | Seminar | CRM | Medicare Supplement plans | AI | Automation | #MedicareAgents | #MedicareMarketing
How Agents Can Use Educational Events to Build Trust and Book Appointments
July 9th, 2026|11 min read
Medicare Advantage plans | Referrals | Leads | Insurance Agents | Insurance Marketing | CRM | Medicare Supplement plans | AI | Automation | #MedicareAgents | #MedicareMarketing
How to Manage Leads, Follow-Ups, and Cross-Selling Opportunities
July 9th, 2026|10 min read
Medicare Advantage plans | Insurance Agents | Medicare Supplement plans | #MedicareAgents | #MedicareMarketing
Medicare Mastery: Building a Balanced MA and Medigap Portfolio
July 8th, 2026|4 min read
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Schedule a CallMedicare Advantage plans | Medicare Sales | CMS | Compliance | Scope of Appointment | SOA | 2027
The 48-Hour Scope of Appointment Rule Is Gone: What Medicare Agents Need to Know
June 17th, 2026|2 min read
Medicare Sales | Sales Strategies | FMO | Lead Generation | cross marketing | Compliance | CRM | AI | PSM Marketing Hub | Automation | Enrollment Platforms | AIPrompts
Enterprise AI for Insurance Agencies
May 26th, 2026|3 min read
Medicare Sales | Sales Strategies | FMO | Lead Generation | cross marketing | Compliance | CRM | AI | PSM Marketing Hub | Automation | Enrollment Platforms | AIPrompts
Top 5 AI Prompts for Insurance Agents
May 26th, 2026|3 min read
Sales Strategies | Social Media Marketing | Facebook | social media | PSM Marketing Hub | branding
The PSM Trust Framework: A Content Strategy for Insurance Agents
May 19th, 2026|1 min read
Annuities | Retirement Planning | cross marketing | cross selling | Medicare Agents | Annuity Agents | Annuity Sales
Medicare Agents Guide to Selling Annuities
May 19th, 2026|2 min read
Medicare Advantage plans | Medicare Sales | Sales Leads | Sales Strategies | New Business Opportunities | AEP | ancillary products | Agent Scripts
Compliant Medicare Sales Scripts for Agents
May 4th, 2026|2 min read
Hospital Indemnity | Success Tips | Medicare Sales | cross selling | Medicare Supplement plans | Plan G | High-Deductible Plan G
The Hidden Value of High-Deductible Plan G
May 4th, 2026|2 min read
Hospital Indemnity | Medicare Sales | cross marketing | PSM Marketing Hub | ancillary products
How to Market Hospital Indemnity to Your Existing Clients
March 11th, 2026|3 min read