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Medicare Blog | Medicare News | Medicare Information

Google to Require Certification for Insurance Related Advertising

Posted by www.psmbrokerage.com Admin on Wed, Apr 21, 2021 @ 08:27 AM

 

Tags: Leads, Digital Marketing

Your guide to perfect lead generation to accelerate sales

Posted by www.psmbrokerage.com Admin on Mon, Jan 25, 2021 @ 08:35 AM

Tags: Leads, Lead Generation

The Ten Commandments of Prospecting: 2020 Edition

Posted by www.psmbrokerage.com Admin on Mon, Jan 13, 2020 @ 02:27 PM


Additional Updates:
 

Tags: Sales Tips, Leads, prospecting

Grow Your Medicare Sales with PSM

Posted by www.psmbrokerage.com Admin on Tue, Dec 31, 2019 @ 09:42 AM

Additional Updates:
 

Tags: Medicare Advantage, Medicare Supplement, Leads, Medicare Sales, Part D, Enrollment Tools, Medicare FMO, online sales

Top 5 Viewed PSM Guides of 2019

Posted by www.psmbrokerage.com Admin on Mon, Dec 16, 2019 @ 03:01 PM

Additional Updates:
 

Tags: Sales Tips, Medicare Advantage, Medicare, Medicare Supplement, Leads, Medicare Sales, tips on selling insurance to seniors, Social Media Marketing, online sales

How to Ask for (and Receive) Referrals

Posted by www.psmbrokerage.com Admin on Tue, Nov 27, 2018 @ 01:24 PM

How to Ask for (and Receive) Referrals

(Photo: Freepik)

Mastering customer retention is key to the health of your business, but new customer acquisition is a big piece of that puzzle, too. Your colleagues in sales are hard at work prospecting to generate new business, but you have an opportunity to do that too -- by asking for customer referrals.

According to the Wharton School of Business, a referred customer costs a lot less to acquire and has a higher potential for retention and loyalty. In fact, a referred customer has a 16% higher lifetime value than a non-referred customer. What's more, these customers are free to acquire for your business -- a win-win.

But how do you go about breaking the ice with your customers to ask them for help? How do you encourage them to mine their network to help you without being pushy or awkward? Fear not -- in this blog post, you'll learn how to identify potential referral opportunities by asking for customer feedback, and how to ask for those referrals once you've identified good candidates.

How to Use Customer Feedback to Identify Referral Opportunities

1. Identify your advocates

Identifying potential customer advocates can seem like a huge challenge, but using a simple Net Promoter Score® (NPS) survey can help make the process a little easier. Using an NPS survey can help you pinpoint potential advocates and turn this customer feedback channel into a referral growth engine.

NPS is a customer loyalty metric utilized across multiple industries to measure how happy a customer is with your product or service. NPS is determined by sending out a single-question survey to your customers that asks: How likely is it that you would recommend our company/product/service to a friend or colleague?

Respondents are asked to score their answer based on a 1-10 scale. Responses of 7 or 8 are labeled as "Passive", and scores of 0 to 6 are considered "Detractors." If a customer responds with a score of 9-10, they're labeled "Promoters" of your business. This group is most likely to provide referrals.

2. Follow up with your promoters

Just sending out an NPS survey isn't enough. You need to follow up with potential advocates and keep the positive momentum rolling along. What's the use of seeing a set of data with people who selected 9 or 10 if you're not going to use it to your advantage?

You have to mobilize your promoters by engaging with them -- and your promoters are your advocates. They are the people who took the time to select an NPS response and raise their hands, saying, "I am willing to recommend you to my friends."

Once you have identified your promoters, you should formulate a plan to follow up and make it easy for them to refer your company or product to their professional network.

If you have an employee at your company who handles new business development or customer marketing, you can have them reach out personally and see if your promoter would be interested in referring you. The key here is to make it easy for your promoters to refer your services to their professional network. Referrals and recommendations from real customers will outperform any share button or social media campaign over the long-term.

3. Use promoter feedback for referrals and testimonials

People are more likely to trust your brand early on if they have social proof of your expertise, and testimonials and case studies are one of your most powerful assets. A great way to get testimonials for your company is simply by asking for customer feedback and turning that exact same feedback that you receive into a testimonial on your website.

There are two ways you can approach this: One is by analyzing all the comments you get from the NPS survey, and then personally emailing each respondent to ask for permission to use their comment as a testimonial. The second way would be to send out a short survey soliciting feedback from promoters.

Once you've identified these happy customers and they've indicated a willingness to speak on your company's behalf, it's time to actually ask them for a customer referral.

Check out the details on the 8 Steps on How to Ask for Referrals here

Additional Updates:
  • 4 in 10 Medicare beneficiaries expected to be on Medicare Advantage by 2028 - View
  • Medicare Advantage check-up. What is the health of the MA Market? - View
  • 5 Medicare changes you should know about - View
  • CMS takes action to lower prescription drug costs by modernizing Medicare - View
  • CVS receives final approval to acquire Aetna - View
  • 3 Ways to practice self-care - View
  • Increase your sales with our complimentary tools and tech - View
  • Express: Mutual of Omaha weekly updates - View
  • VALUES Quote of the Week - View
  • Current agent incentive trips and contests - View

Medicare Advantage / AEP Updates:

  • Your path to AEP success with Precision Senior Marketing - View
  • Enroll your MA and PDP clients online - at no cost to you - View
  • 2019 Medicare Advantage / Part D Certifications now available - View
  • 2019 Medicare Advantage First Looks now available - View
  • 2019 AEP Road Map - Start your planning today - View
  • The DSNP Market continues to grow. Are you missing out? - View

Tags: inbound traffic, Referrals, Leads

14 Ways To Generate Medicare Leads

Posted by www.psmbrokerage.com Admin on Wed, Sep 05, 2018 @ 04:56 PM

14 Ways To Generate Medicare Leads

14 Ways To Generate Medicare Leads

Lead Generation is the process of attracting and converting strangers and prospects into someone who has shown interest in your product or service.

For starters, exceptional lead generation comes from a relentless willingness to experiment with several different tactics, and to combine these tactics across multiple channels.

It’s unlikely that you will find just one technique that will pave a path of success to your business. You will likely need to take advantage of multiple channels concurrently.  

Broadly speaking, there are 2 categories of lead generation: Inbound and Outbound. We will review the differences between the 2 before discussing some lead generation techniques that may be right for you.

Read the full article that includes the Infographic below:

Infographic-14-Ways-to-Generate-Medicare-Leads

Section Links Include:

 
Read More: 14 Ways To Generate Medicare Leads

Additional Updates:
  • Step right up with Mutual of Omaha Med Supp this AEP - View
  • Mutual of Omaha Med Adv and PDP opportunity - View
  • For a little bit of humor, check out this senior text translator - View
  • 2019 Annual Enrollment Period (AEP) Events - View
  • Follow us on LinkedIn and keep your business informed - View
  • Increase your sales with our complimentary tools and tech - View
  • Express: Mutual of Omaha weekly updates - View
  • VALUES Quote of the Week - View
  • Current agent incentive trips and contests - View

Medicare Advantage / AEP Updates:

  • Your path to AEP success with Precision Senior Marketing - View
  • Enroll your MA and PDP clients online - at no cost to you - View
  • 2019 Medicare Advantage / Part D Certifications now available - View
  • 2019 Medicare Advantage First Looks now available - View
  • 2019 AEP Road Map - Start your planning today - View
  • The DSNP Market continues to grow. Are you missing out? - View

Tags: Medicare, Referrals, Leads, Insurance Marketing, Social Media Marketing, internet sales, direct mail

2015's 50 best ways to generate leads

Posted by www.psmbrokerage.com Admin on Thu, Feb 05, 2015 @ 09:55 AM

blog pic As you start looking for new business in 2015, you need fresh ideas for generating leads. LifeHealthPro.com has compiled the 50 best lead generation tips from submissions by readers and industry leaders, that can help you have your most successful year yet.


  • Pick a niche. Pick a niche and focus on it 100 percent. It can be a health issue like multiple sclerosis or an occupational risk like helping pilots. Lots of agents are taking this approach and seeing fantastic results.
  • Find 25-year-old health insurance prospects. Chasing the elusive Millennials as they are about to age off their parents' health plan at age 26? This is a highly desirable insurance risk, and a competitive market segment.
  • Use Facebook to generate leads. Create a group targeting a very specific audience. Since Facebook has so much data on its users, you can access that data as an advertiser. Take this a step further and create a niche website targeting that audience, too.
  • Stop asking CPAs for referrals. You want leads from CPAs? Then stop asking them for referrals and instead focus on helping them deliver more value to their clients by allowing them to offer proactive and holistic advice.
  • Network strategically. Networking should be limited to two types of groups and events: (1) Where you can interact with prospective clients and, (2) Where you can interact with professionals who work with your prospective clients.

http://www.lifehealthpro.com/tag/50-best-ways-to-generate-leads?utm_source...

 

Source: lifehealthpro.com

Additional Updates:

Tags: Sales Tips, Leads, Sales Leads, sales advice

10 Great Ways to Generate Sales Leads

Posted by Guadalupe Cantu on Fri, Oct 25, 2013 @ 07:52 AM

Medicare Supplements Every successful advisor has one thing in common that continue to keep their business growing. They ensure to keep a healthy stream of leads flowing into their pipeline. How do they do keep the influx of leads coming in? Is it a “secret” they keep safely guarded? Below are great lead generation tips successful advisors use to stay on top of their game.

  1. Network. Join a network within your industry and stay active in local business chapter. Become involved in local seminars that speak to potential prospects. Focus on quality of the network and not the quantity. Concentrate on developing referral partners to work with.

  2. Build referrals partners. Build a professional relationship based on trust and reputation with fellow professionals. Ask for recommendations for referrals. Return the favor and see your referrals gain grown.

  3. Build your reputation as an industry leader. Get involved and join a local service association that you may enjoy; such as, the local Chamber of Commerce, insurance professional association or even a church. These may not be immediate sales leads, but can be a great source for the long haul.

  4. Ask your clients. Ask your existing clients to introduce you to one or two people who fit your client profile. Your client may be your most valuable lead generating asset.

  5. Build a foundation. Focused on your goals and develop your personal brand identity: a trusted, well recognizable brand will lead to prospects.

  6. Develop and maintain an online presence. Sign up and make good use of social media outlets like Facebook, LinkedIn and Twitter. Be consistent and post valuable information and promote benefits. Tell prospective leads what you can do for them.

  7. Learn from your competitors. Look at what they are doing and what has been working for them. Implement those methods onto your own organization.

  8. Focus and target your audience. Identify what their needs are. Once this has been determined, then the marketing message and campaigns can be tailored accordingly. Do the same to the other product lines, identify, categorize, customize, and so on. Soon, your hard work will pay-off, and you will see leads building up.

  9. Commit and stick to a plan. Commit...Commit…Commit… It can’t be overemphasized. Always stick to your plan and don’t drift away. Advisors can always build life insurance leads through website, emails, telephone calls, and referrals program.

  10. Invest in lead programs. Invest in Customer Relationship Management systems (CRM) that help manage an organization current and future customer sales leads.

Please give us your feedback!
Question: What steps have you taken to build your sales lead? How has it changed your business?

 

Source: LifeHealthPro

Additional Updates:
    • Assured Life Association/Woodmen of the World
      November 2013 Med Supp rate release for IL, TN, CO, MT, UT. Learn More

      - November Med Supp Outlines for IL. Learn More

      - November Med Supp Outlines for TN. Learn More

      - November Med Supp Outlines for CO. Learn More

      - November Med Supp Outlines for MT. Learn More

      - November Med Supp Outlines for UT. Learn More


    • 2014 Medicare Advantage and Part D Certifications are now available! Learn More

Tags: Referrals, Leads, Creating Value, Professional Networking, Advisor, Sales Leads

Easy guide to build a web marketing strategy on a budget

Posted by Guadalupe Cantu on Fri, Sep 13, 2013 @ 12:29 PM

Medicare Supplements With today’s ever evolving internet technologies, its social forums, and marketing techniques, many businesses spend thousands of dollars every year on a professional website design, search engine optimization and pay per click campaigns.

The effectiveness of those marketing efforts varies by company, budget and their team’s dedication toward the success of the business. However, for those smaller businesses that lack the marketing budget and dedicated team force, there are simpler techniques that can help to market their brand and garner new business or leads.  Those three most important online traffic techniques for online marketing are organic search, inbound traffic and click through rate.

Increase the organization online visibility by working on the Organic search. Identify keywords that tie you to your industry. Be specific and direct and avoid using generalized words. Use these words on the websites pages, headers, title, meta-tags, and within URL’s. This will help increase the website rankings through the search engine result pages (SERPS). Remember, this your single most important arsenal.

Go further and optimize the website to be local, if the majority of you cliental are within your vicinity and not out of state, use news and articles that are of interest to your specific area. This will further enhance the site visibility.

Start a blog. Write articles that are relevant to your industry and stay committed. This can help increase the company’s brand and make it a reputable industry leader. It will also help bring more inbound traffic to the site.

Go social. Publish your latest news, releases and blogs to other social Medias; such as, Twitter, Facebook, LinkedIn, Google +, etc., and see how this will also get your business noticed through organic search.

Track your inbound traffic. Find out where the traffic source is coming from. Is it coming from a search engine, forum, news, social network, maps, or online directories? All this data are great resource to have to identify areas that have successful inbound traffic, versus areas that need improvement. Hence, this information can be obtained by most web hosting companies with their web analytics programs.

Check your click-through rate. Also known as calls to action or CTA’s, are the links or words user click on to do an action. Check to see how many times a call to action has been clicked on. Find out what has been working well and where there is room for improvement. Create CTA’s that engage users to fill out product forms, a poll, or direct them to a landing page that advertises a new service, special discounts or a new product.

Dedication is crucial to the web marketing strategy success. Be persistent and check all organic searches, inbound traffic and click through rates. And with a little patience, those results will help market your business brand, garner new business or leads and better improve the website ranking along the way.


Please give us your feedback!
Do you feel your business could improve by implementing three most important online traffic techniques for online marketing; organic search, inbound traffic and click through rate?

 

Source: LifeHealthPro

Additional Updates:
    • UnitedHealthCare: PSM is excited to promote the 2014 UHC Proposed Plan Benefits. Don’t miss this opportunity!

      National Training Calendar. Learn More

    • Coventry : At PSM, we want to ensure our agents have the resources and tools to sell successfully and provide Medicare consumers with valuable and accurate information and assistance.

      Training Calendar. Learn More

Tags: Networking Sites, Organic Search, inbound traffic, click through rate, call to action, Success Tips, Web Marketing Advice, Leads

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