Medicare Is a Natural Fit for Life Insurance Agents

June 4th, 2025

1 min read

1:44

By now, most life insurance agents have heard about the opportunity in the Medicare space—but few truly understand just how powerful it can be.

In a recent article published by InsuranceNewsNet, Federico Guardia, President of PSM Brokerage, lays out a compelling case for why life insurance agents are uniquely positioned to thrive in the Medicare market.

👉 Read the full article here »

“Integrating Medicare, Medicare Advantage plans and Medicare Supplement products into your life insurance practice is about offering a complete, client-focused solution,” Guardia writes.

With more than 68 million Americans currently enrolled in Medicare and projections climbing to 80 million by 2030, the timing has never been better. Medicare isn’t just a product—it’s a long-term relationship builder that enhances client trust, increases retention, and creates steady streams of renewal income.

In the article, Guardia breaks down:

Why Medicare complements life insurance sales so effectively
How agents can get started (licensing, certification, FMO support)
The value of strategic partnerships and localized marketing
Why a holistic, education-first approach wins in today’s market

For life agents looking to diversify their offerings and deepen their value to aging clients, Medicare is the next natural step.

💡 Looking to get started with Medicare sales?
At PSM Brokerage, we specialize in helping independent agents add Medicare to their portfolio with confidence. From certification support to lead generation, training, and marketing resources—we’re here to help you succeed.

👉 Click here to explore our Medicare resources and support »

Topics:

Referrals

Leads

Medicare Sales

Life Insurance

Guide

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