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If you're looking to increase revenue and increase customer retention then you should be cross-marketing the right insurance products to your clients.

Cross-marketing products to your customers will bring benefits to both of you. They get the benefit of more complete coverage, and you get increased revenue as well as improved customer retention.

It can be tricky, as people can easily sniff out useless up-sells, but that's not what you're doing.

If you know your customers and see that they have an actual need for coverage then your cross-marketing is addressing their problems and could benefit them.

You just need to understand how to educate your clients on the right products and be able to choose the right products for them.

In this video, Tony will review the What When & How of cross-marketing, to help get you started.

📽️  Watch the video on our LinkedIn Channel

 

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