Lead generation is the lifeblood of any insurance business. And while many agents know they should be leveraging digital marketing, actually putting it into practice can feel overwhelming. That’s why resources like Facebook’s Lead Generation Guide are so valuable — they provide agents with a clear roadmap for how to connect with prospects where they already spend their time.
What the Guide Emphasizes
The Facebook/Meta guide breaks down the essentials of modern lead generation, focusing on how agents can:
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Leverage Ads Effectively – Build campaigns that target the right audience and drive qualified leads.
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Use Lead Forms – Capture information quickly and seamlessly, lowering the barrier for prospects.
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Retarget Warm Prospects – Stay in front of people who’ve already shown interest, increasing conversion chances.
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Test and Optimize – Adjust campaigns for better performance over time.
It’s a playbook designed to help agents compete in a digital-first world.
Where Agents Struggle
Of course, knowing the strategy and executing it are two different things. Many agents get stuck on:
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Creating compliant, professional-looking ads and content
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Managing campaign setup and tracking
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Building automated follow-up systems
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Finding the time to do it all consistently
That’s where we come in.
How the PSM Marketing Hub Helps You Execute
At PSM Brokerage, we understand that most agents don’t want to become full-time marketers. You want to spend your time meeting with clients, not figuring out ad targeting or designing graphics.
That’s why we created the PSM Marketing Hub — a turnkey solution to help you put guides like this into action. With our Marketing Hub, you’ll get:
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Custom-branded marketing materials you can deploy instantly
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Step-by-step support to launch campaigns across social, email, and community outreach
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Compliance-approved templates so you can market confidently
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Hands-on guidance from our team to ensure campaigns don’t just run — they perform
From Strategy to Growth
Facebook’s Lead Generation Guide lays out the “what” and the “why.” The PSM Marketing Hub delivers the “how.” Together, they give you the tools and support you need to generate more leads, nurture relationships, and grow your book of business.
👉 Check out Facebook’s full Lead Generation Guide, then let PSM Brokerage help you turn those strategies into results.
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