
Topics:
October 15th, 2025
2 min read
Two key periods, two different purposes — here’s what agents need to know.
As a Medicare agent, knowing the distinction between the Annual Enrollment Period (AEP) and the Medicare Advantage Open Enrollment Period (MA OEP) is essential to properly guide your clients through their coverage options. While the names sound similar, these enrollment windows serve different purposes — and knowing when and how to act can make all the difference for your clients and your business.
Dates: October 15 – December 7
AEP is the big one. This is when most Medicare beneficiaries can make broad changes to their coverage. During this period, your clients can:
Switch from Original Medicare to a Medicare Advantage (MA) plan
Move from Medicare Advantage back to Original Medicare
Change from one MA plan to another
Enroll in, drop, or switch a standalone Part D prescription drug plan
Why it matters:
This is the busiest and most important time of year for agents — your opportunity to help clients compare plans, evaluate benefits, and ensure they have the right coverage heading into the new year.
Dates: January 1 – March 31
MA OEP is designed specifically for clients who are already enrolled in a Medicare Advantage plan. It’s a narrower window that allows one-time adjustments for those who may have second thoughts after AEP or experience a change in needs early in the year.
During this period, clients can:
Switch from one Medicare Advantage plan to another
Drop their MA plan and return to Original Medicare
Add a Part D plan if they move back to Original Medicare
Who can use it:
Only beneficiaries currently enrolled in a Medicare Advantage plan — not those on Original Medicare.
Feature | Annual Enrollment (AEP) | Medicare Advantage Open Enrollment (MA OEP) |
---|---|---|
Dates | Oct 15 – Dec 7 | Jan 1 – Mar 31 |
Who can use it | All Medicare beneficiaries | Only MA plan members |
Changes allowed | Switch between Original Medicare and MA, change MA or Part D plans | One change to MA plan or return to Original Medicare |
Purpose | Broad coverage review and plan changes | Fine-tuning for current MA members |
Use AEP to help clients make confident, informed choices about their overall coverage — then use MA OEP as a follow-up opportunity to check in with your Medicare Advantage clients, answer questions, and assist anyone who might not be satisfied with their new plan.
Both periods give you a chance to strengthen client relationships and position yourself as their trusted, year-round Medicare advisor.
Partner with PSM Brokerage to access leading Medicare Advantage carriers, enrollment tools, marketing resources, and expert support that help you succeed during both AEP and MA OEP.
👉 Learn More About Partnering with PSM Brokerage
PSM Brokerage — Empowering Agents to Serve with Confidence.
Topics:
*For agent use only. Not affiliated with the U. S. government or federal Medicare program. This website is designed to provide general information on Insurance products, including Annuities. It is not, however, intended to provide specific legal or tax advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Please note that PSM Brokerage, its affiliated companies, and their representatives and employees do not give legal or tax advice. Encourage your clients to consult their tax advisor or attorney.