The insurance industry is evolving quickly. Regulations are tightening, marketing is shifting toward short-form content and AI discovery, and consumers expect faster and more transparent service than ever before.

As agents work to grow their business in 2026, they're running into a familiar set of challenges — understanding plan changes, choosing the right carriers, generating reliable leads, staying compliant, organizing their workflow, and creating a growth strategy they can actually sustain.

At PSM, we study these issues every day. We see the patterns, the pressure points, and the questions agents ask again and again. More importantly, we help agents solve them.

Below is a breakdown of the core challenges agents face in today’s market — along with the support, structure, and solutions we offer to help them move forward with confidence.

Choosing the Right Carriers and Building a Competitive Portfolio

Many agents feel overwhelmed by the number of carriers and plan options in their state. Some aren’t sure which carriers are essential, which niches offer opportunity, or how to evaluate benefits at the county level.

Our solution:
We walk agents through a clear, strategic portfolio-building approach. We help identify gaps, compare competitive positions, and ensure agents have plans that meet client needs across Medicare Advantage, Medigap, Part D, ACA, and ancillary products. A strong portfolio creates confidence — and more enrollments.

Understanding Medicare and ACA Changes for 2026

Every year brings new rules, new benefits, and updated compliance guidelines. Agents want to stay informed, but sorting through regulatory language can be time-consuming and confusing.

Our solution:
We provide simple breakdowns, plain-language explanations, and actionable guidance on plan changes, certification requirements, new regulations, and market shifts. Agents get clarity quickly so they can communicate confidently with clients.

Marketing That Actually Drives Conversations

Most agents struggle with consistent lead generation. They’re unsure which platforms work best, whether ads still make sense, or how to create content that people actually pay attention to.

Our solution:
We help agents build a simple, sustainable marketing system — one that focuses on answering client questions, creating short educational content, establishing a local online presence, and leveraging the free tools already available to them. Our Marketing Hub provides customizable materials, content ideas, and brand-ready resources so marketing becomes easier, not harder.

Using Technology to Work Faster and More Efficiently

Agents want to deliver a modern experience but often feel overwhelmed by tools, CRMs, and enrollment platforms. They want to know which systems matter — and how to avoid complexity.

Our solution:
We guide agents toward tools that streamline communication, quoting, SOA collection, enrollment, and follow-up. From SunFire to CRM workflows and automated reminders, we help agents adopt technology that saves time and supports compliance — without adding stress.

Staying Compliant Without Feeling Restricted

Compliance is a major concern, especially around disclaimers, advertising rules, carrier guidelines, plan comparisons, and enrollment discussions. Agents simply want to know: “Can I say this?” “Can I post this?” “Am I allowed to follow up with this lead?”

Our solution:
We offer ongoing compliance support, clear rules of engagement, template language, and best practices for websites, social media, email, and advertising. Our goal is to help agents market confidently while staying compliant with CMS guidelines and carrier expectations.

Creating a Better Follow-Up System to Stop Losing Leads

Even great agents lose opportunities when follow-up slips through the cracks. Many don’t have a defined process for nurturing leads, keeping clients engaged, or asking for referrals.

Our solution:
We help agents build simple automation workflows that keep communication consistent — birthday emails, review reminders, AEP prep sequences, appointment follow-ups, and educational touchpoints. With the right cadence, agents stay top-of-mind year-round.

Simplifying the Move From “Producer” to “Business Owner”

As agents grow, they begin asking new questions: When should I hire help? How do I compensate an LOA? What systems should I put in place before I scale?

Our solution:
We provide mentorship, agency-building guidance, compensation frameworks, and operational best practices from leaders who have already built successful insurance organizations. Whether an agent wants to stay independent or grow a team, we help design a path forward.

Becoming the Local, Trusted Expert Clients Turn to

Agents want to stand out in their market. They want clients to feel confident choosing them — not because of ads, but because of trust, clarity, and service.

Our solution:
We help agents build credibility through education, community presence, compliant marketing, and ongoing client support. By answering the questions clients already have, agents naturally position themselves as the go-to resource in their community.

Having a Partner Who Makes the Business Easier

At the end of the day, agents want support they can rely on — not just during AEP, but all year. Someone who helps them navigate contracting, compliance, marketing, training, and product changes without feeling overwhelmed.

That’s exactly what we do.
Our mission is to equip agents with the tools, insight, and guidance they need to grow confidently in 2026 and beyond.

Ready to Solve These Challenges Together?

If you want support with carrier selection, marketing, compliance, technology, or business strategy, our team is here to help.

Schedule a call to discuss your goals and explore how our platform and mentorship can support your growth.