Why You Should Be Offering SBLI Term Life Insurance

Power Their Protection

Life insurance is more than a product — it’s peace of mind. As agents, one of the most impactful ways you can serve clients is by helping them protect the financial future of the people they care about most. That’s where SBLI Term Life Insurance, available through PSM Brokerage, becomes an invaluable tool in your portfolio.

Simple. Affordable. Trusted.

SBLI has been providing life insurance solutions for clients for over a century, building a reputation for straightforward coverage and financial stability. Their term life insurance offering is designed to be easy to understand, cost-effective, and highly flexible — qualities your clients will appreciate when making critical decisions about protecting their families. 

Unlike other carriers with complex underwriting and confusing options, SBLI’s term products focus on what matters most: clear coverage, predictable pricing, and real value. 

Why SBLI Term Life Insurance Works for Your Clients

Here’s why SBLI’s term life solution is an excellent option to present to prospects:

1. Competitive, Straightforward Pricing

SBLI’s term life products are known for competitive premium rates, making quality protection affordable for a wide range of budgets. 

2. Coverage That Fits Life Stages

Clients can choose from multiple term lengths that align with major financial responsibilities — whether it’s mortgage protection, income replacement, or funding a child’s education. Options typically span 10, 15, 20, 25 and 30 year terms with guaranteed level premiums. 

3. Flexible Conversion Options

Many SBLI term policies include the ability to convert to permanent coverage later in life — without undergoing another medical exam — giving clients future flexibility as their needs evolve. 

4. Backed by A Long-Standing Carrier

With roots dating back to 1907, SBLI brings durability and strength that clients value when thinking about long-term security. 

How SBLI Term Life Helps You Close More Sales

Several features of SBLI’s term product can make conversations with clients easier and more effective:

• Clear, Easy-to-Explain Coverage: Clients appreciate simplicity. Term life is one of the most understandable insurance products, making it easier to gain buy-in and approvals.

• Accelerated Underwriting: In many cases, qualified applicants can get faster decisions — and sometimes skip medical exams altogether — which reduces friction and speeds closings. 

• Riders That Add Value: Options like accelerated death benefit riders, accidental death benefit, waiver of premium and children’s riders allow you to tailor solutions to client needs. 

• Conversion Privileges Maintain Long-Term Client Engagement: When a client converts a term policy into permanent insurance, it often keeps you engaged over the long haul and strengthens retention.

Tips for Talking to Your Clients About Term Life

To help you position SBLI term life successfully, consider the following approaches:

• Lead With Their Goals: Ask questions about what they’re trying to protect — a home, family income, college plans, or debt — and then tie coverage recommendations directly to those goals.

• Use Scenarios: Paint real-world examples. For instance, “If something were to happen to you, would your family be able to cover the mortgage and daily expenses?”

• Break Down the Benefits: Highlight the predictability of level premiums and the peace of mind that comes with guaranteed coverage for the term period.

Add SBLI Term Life to Your Portfolio Today

Adding SBLI Term Life Insurance to your offerings through PSM Brokerage equips you to serve more clients, close more sales, and build deeper, long-term relationships. Its simplicity, flexibility and competitive pricing make it a strong option to present to a wide spectrum of prospects — from young families planning for the future to established professionals protecting their legacy.

Ready to get started? Contact PSM Brokerage to get contracted today, and start recommending SBLI Term Life Insurance to your clients.