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Medicare Blog | Medicare News | Medicare Information

Your Guide to Marketing Medicare Plans in Your Community

Posted by www.psmbrokerage.com Admin on Thu, Nov 02, 2023 @ 01:32 PM

Medicare Marketing - LocalIn this guide we will explore some creative and effective marketing ideas to engage with your local community to build a formidable Medicare business. All while staying local and budget-friendly. Added bonus - Learn about a simple idea that is inexpensive and generates fantastic results. Download the guide today.

Building relationships and trust within your community is paramount. By demonstrating a genuine commitment to helping seniors find the right Medicare plans for their needs, you can establish yourself as a valuable resource and trusted partner in healthcare decisions.

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Tags: Medicare Advantage, Medicare Supplement, Medicare Part D, Professional Networking, direct mail, Seminar, Marketing, Local

Pre-Approved Medicare Marketing materials

Posted by www.psmbrokerage.com Admin on Thu, Nov 02, 2023 @ 11:30 AM

Are you looking for Pre-Approved Medicare Marketing materials?

Great news! We are here to assist.

We are pleased to provide you with a library of pre-approved marketing materials to help you retain and grow your book of business. 

These pieces have been created to engage consumers and motivate them to consider working with you to meet their Medicare needs.

In today's competitive market, it is helpful to have marketing materials that help you stand out with potential clients.

We also understand the challenge of coming up with something creative and engaging, in addition to adhering to CMS guidelines.

Lucky for you, we have worked with our carrier partners to make sure our agents have access to not only carrier approved marketing materials, but also a library of generic pre-approved Medicare marketing materials. Get your free marketing materials here.

Direct mail is an effective means of driving response among Medicare eligibles. It allows you to target your message to specific people at specific times. 

Even though direct mail is considered more effective than other mass media options, it is important to do everything you can to help maximize your success.

Here are some tips to follow:

  • Use a targeted and proven mailing list - Data has shown that consumers 65-75 are more likely to switch Medicare plans than their elder peers. So be sure that segment is included in your mailings.
  • Segment your list - For Medicare prospects, low-income targets will likely respond better to low-price messages while higher-income prospects might be more attracted to value-added benefits or expansive network messages.
  • Test your messages / creative executions - For Medicare marketing, it may be wise to execute A/B mail splits - dropping different messages to segments of the same audience at the same time. This will allow you to determine which messages are getting the best responses.
  • Commit to a mailing plan based on your overall marketing activities - Mailboxes will be full especially during AEP, but you can't afford to be absent. If you sprinkle your marketing plan with other media exposure and events, your piece will like be more recognized in the mailbox and read.
  • Think about consumer's behavior when planning your marketing - First they will research plans, then they'll shop, then they'll decide. You want to be present and available at each of these steps!

Marketing Pieces Include:

Age-In, CSNP, DSNP, Educational, Generic and more

To request access and speak with a marketing Representative about what pieces are available and how to have the customized, Get your free marketing materials here.

You can also call us at 800-998-7715 and speak with one of our friendly marketing representatives.

Carrier specific resources available through of our partners: Humana, Aetna, UnitedHealthcare, Cigna


Tags: Medicare Advantage, Medicare, Medicare Supplement, direct mail

LeadStar Direct: High-quality Medicare Supplement, Medicare Advantage, and Final Expense leads

Posted by www.psmbrokerage.com Admin on Thu, Aug 10, 2023 @ 03:52 PM

Leadstar Direct

Your new source for Direct Mail Leads

  • Optimized Mailing List: Reach your target audience with precision using our targeted lists. Maximize your campaign's impact by mailing cards that respond well.
  • Built-in CRM Tool: Streamline your lead management process with our integrated CRM tool. Track and organize your leads effortlessly, saving time and improving productivity.
  • Compliant Lead Cards: Mail lead cards that have already passed through the vigorous compliance review.
  • Simple to Use: Enjoy an easy order process with our user-friendly platform and dedicated support team.

Medicare Supplement Direct Mail Leads

Envelope Mail Packs

Boost your sales success with high-quality Medicare Supplement leads. Our direct-mail campaign delivers targeted prospects seeking extra healthcare coverage with a proactive call-to-action.

Key features of this lead include:
  • Postage-Paid Response Card Mailed in Envelope
  • Easy CRM Lead Management
  • Direct Contact from Leads
  • NOTE: Minimum order quantity of 1,000 records
Medicare Advantage Direct Mail Leads

Envelope Mail Packs

Capture more sales opportunities with our exclusive Medicare Advantage direct-mail leads. Our direct-mail campaign connects you with interested prospects exploring comprehensive healthcare options.

Key features of this lead include:
  • Postage-Paid Response Card Mailed in Envelope
  • Easy CRM Lead Management
  • Direct Contact from Leads
  • NOTE: Minimum order quantity of 1,000 records
Final Expense Direct Mail Leads

Envelope Mail Packs

More qualified leads at a good volume. Our Final Expense direct-mail campaigns explicitly emphasizes "life insurance," ensuring a higher volume of qualified leads, making it an excellent option for agents seeking well-qualified prospects.

Key features of this lead include:
  • Postage-Paid Response Card Mailed in Envelope
  • Easy CRM Lead Management
  • Direct Contact from Leads
  • NOTE: Minimum order quantity of 1,000 records

Why Direct Mail?

Direct mail marketing to seniors offers distinct advantages by providing a targeted, personalized approach that leverages the familiarity and comfort of tangible communication, fostering trust and credibility while standing out amidst digital noise.

It caters to a demographic less reliant on technology, allowing for a less competitive and more engaging channel that enables seniors to review information at their own pace, while also offering localized targeting and trackable response mechanisms to tailor campaigns effectively for enhanced engagement.


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Tags: Insurance Marketing, direct mail, LeadStar

Direct Mail: Emerging Market and Product Trends

Posted by www.psmbrokerage.com Admin on Fri, Sep 09, 2022 @ 04:34 PM

Tags: direct mail, Marketing

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