Let’s face it, asking for referrals can be challenging for most people and businesses. It can feel awkward, requires skill, a system, and some serious emotional competence. That is why even though 83% of us would refer others if asked – only 11% of businesses actually ask!
That’s a shame given the opportunity. Consider that:
Most businesses have a pool of over 150,000 referrals that are just one introduction away (500 clients/personal network X 500 they have in their network!)
Referrals convert at a rate of 4X other lead sources with 2X the sales size and at a fraction of the cost
You get to work with the people you want and replicate your best clients
You will have way more free time
The good news: There are proven methods and a number of businesses have been able to master them. Now, you can also. Here are the 10 top actions that come from over 40 years of experience building referral based businesses and training thousand of others to do the same.
Use them as a checklist. Sure, completing all 10 can be a challenge, but you are more adaptable than you think. Play to your strengths, and find the best ways to take the thinking out of it. In other words, automate as much of the process as you can