January 8th, 2026
1 min read
When Medicare beneficiaries have questions, trust matters. One of the most effective tools agents can use to build that trust is Medicare & You, the official Medicare handbook published by CMS.
Because it comes directly from Medicare, this guide provides a compliant, neutral foundation for client education.
Medicare & You helps agents position themselves as educators first. It allows you to explain how Medicare works using CMS-approved language, reducing confusion while reinforcing credibility.
Agents use it to:
Establish trust with new prospects
Explain Medicare basics without sales pressure
Support Turning 65 and annual review conversations
Anchor discussions in official Medicare guidance
This resource is especially useful during early conversations. When clients understand Medicare rules and timelines, plan discussions become clearer and more productive.
Instead of explaining Medicare from scratch, you help clients apply what Medicare already outlines.
The handbook is not a sales piece, and that is its strength. Use it as a reference point, guide clients to specific sections, and step in as the licensed expert who helps interpret their options.
This approach keeps conversations compliant and client-focused.
At PSM, we encourage agents to use tools that support clarity, trust, and long-term relationships. Medicare & You does exactly that.
If you want help integrating educational resources like this into your sales process, we are here to support you.
*For agent use only. Not affiliated with the U. S. government or federal Medicare program. This website is designed to provide general information on Insurance products, including Annuities. It is not, however, intended to provide specific legal or tax advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Please note that PSM Brokerage, its affiliated companies, and their representatives and employees do not give legal or tax advice. Encourage your clients to consult their tax advisor or attorney.