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October 5th, 2026
2 min read
Twenty years in business is worth celebrating. But for PSM Brokerage, this milestone is about more than the number.
It represents two decades of relationships, adaptation, innovation, and a continued commitment to helping independent insurance agents build stronger businesses.
Founded in Austin, Texas, in 2006, PSM began with a straightforward idea: support agents the right way. That principle still guides us today.
Visit the PSM 20 Years Anniversary Page
The insurance industry looks very different than it did 20 years ago.
Technology has transformed how agents operate. Regulations and compliance requirements have become increasingly complex. Consumers have changed how they research, compare, and purchase coverage. And agents have access to more tools, products, and platforms than ever before.
Through those changes, PSM has continued to evolve alongside the agents we serve.
What began with hands-on service and product support has grown into a broader platform that includes carrier relationships, enrollment technology, marketing resources, training, automation, compliance-minded support, and business-building tools designed for today’s independent agent.
The tools have changed.
The commitment to agents has not.
One of the most important lessons from the past 20 years is that sustainable growth is rarely built alone.
It comes from strong relationships—with agents, agencies, carrier partners, technology providers, and the people working behind the scenes every day.
Those relationships have helped PSM grow from its beginnings in Austin into a national organization supporting independent insurance professionals across the country.
Along the way, we’ve continued investing in resources that help agents operate more efficiently, stay informed, expand their businesses, and better serve their clients.
That spirit of partnership remains at the center of what we do.
Celebrating 20 years also gives us an opportunity to look forward.
The insurance industry will continue to change. New technology will emerge. Consumer expectations will evolve. Regulations will shift. And independent agents will continue to need smarter, more efficient ways to compete and grow.
PSM intends to keep evolving with them.
That means continuing to invest in technology, education, marketing, industry relationships, and practical resources that help independent agents navigate change and identify new opportunities.
Twenty years reflects where we’ve been. Progress defines where we’re going.
None of this happens without the agents, agency partners, carrier partners, and team members who have helped shape PSM over the past two decades.
We’re grateful for the trust, relationships, and opportunities that have brought us here.
And we’re excited about what we can build together next.
Explore the PSM 20th Anniversary story, milestones, and what’s ahead:
As CEO & Partner of PSM Brokerage, Lucas helps guide the company’s strategy for supporting independent insurance professionals with training, marketing, technology, carrier access, and business development resources.
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*For agent use only. Not affiliated with the U. S. government or federal Medicare program. This website is designed to provide general information on Insurance products, including Annuities. It is not, however, intended to provide specific legal or tax advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Please note that PSM Brokerage, its affiliated companies, and their representatives and employees do not give legal or tax advice. Encourage your clients to consult their tax advisor or attorney.