<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=302779086974399&amp;ev=PageView&amp;noscript=1"> Medicare Blog | Medicare News | Medicare Information

Medicare Blog | Medicare News | Medicare Information

Road to 8% Nation

Posted by www.psmbrokerage.com Admin on Wed, Sep 22, 2021 @ 04:15 PM

Tags: Success Tips, Professional Networking, sales advice, Entrepreneurship, Insurance Marketing, Leadership

Tony Merwin's Insight to Selling Medicare & Insurance Successfully

Posted by www.psmbrokerage.com Admin on Wed, Mar 31, 2021 @ 10:52 AM

 

Tags: Medicare Advantage plans, Medicare Supplement, Sales Leads, Insurance Marketing, Social Media Marketing, Lead Generation, Leadership

8% Nation Conference 2021 - July 23rd and 24th - Dallas, TX

Posted by www.psmbrokerage.com Admin on Wed, Feb 24, 2021 @ 10:36 AM

Tags: Success Tips, Professional Networking, sales advice, Entrepreneurship, Insurance Marketing, Leadership

Customized Medicare Facebook Ads

Posted by www.psmbrokerage.com Admin on Mon, Nov 09, 2020 @ 10:09 AM

Tags: Sales Tips, Medicare Advantage, Medicare Supplement, Medicare Part D, Insurance Marketing

Customized Promotional Medicare Flyers

Posted by www.psmbrokerage.com Admin on Fri, Nov 06, 2020 @ 03:58 PM

Tags: Sales Tips, Medicare Advantage, Medicare Supplement, Medicare Part D, Insurance Marketing

How to Improve Your Ability to Cross-Sell Your Clients

Posted by www.psmbrokerage.com Admin on Thu, Mar 05, 2020 @ 11:02 AM

Tags: Insurance Marketing, cross selling

Aetna: DSNP marketing materials are now available

Posted by www.psmbrokerage.com Admin on Fri, May 10, 2019 @ 03:17 PM

Aetna MA DSNP Header - Marketing Studio


If you have Dual-eligible Special Needs Plans (DSNPs) in your market, you can now find, download, print and order DSNP marketing materials on the Aetna Medicare Marketing Studio (MMS). You can find the materials in the designated DSNP category on the MMS menu. DSNP materials include

  • Sandwich boards
  • Pull-up banners
  • Tabletop signs
  • Coming Soon: Brochures
  • Coming Soon: Customizable event flyers

Aetna is constantly adding new materials to the Studio. Make sure you check back often to find out what’s new. If you are not appointed with Aetna, Click here to request contracting and sales materials.

Additional Updates:
 

Tags: Insurance Marketing, aetna, DSNP

14 Ways To Generate Medicare Leads

Posted by www.psmbrokerage.com Admin on Wed, Sep 05, 2018 @ 04:56 PM

14 Ways To Generate Medicare Leads

14 Ways To Generate Medicare Leads

Lead Generation is the process of attracting and converting strangers and prospects into someone who has shown interest in your product or service.

For starters, exceptional lead generation comes from a relentless willingness to experiment with several different tactics, and to combine these tactics across multiple channels.

It’s unlikely that you will find just one technique that will pave a path of success to your business. You will likely need to take advantage of multiple channels concurrently.  

Broadly speaking, there are 2 categories of lead generation: Inbound and Outbound. We will review the differences between the 2 before discussing some lead generation techniques that may be right for you.

Read the full article that includes the Infographic below:

Infographic-14-Ways-to-Generate-Medicare-Leads

Section Links Include:

 
Read More: 14 Ways To Generate Medicare Leads

Additional Updates:
  • Step right up with Mutual of Omaha Med Supp this AEP - View
  • Mutual of Omaha Med Adv and PDP opportunity - View
  • For a little bit of humor, check out this senior text translator - View
  • 2019 Annual Enrollment Period (AEP) Events - View
  • Follow us on LinkedIn and keep your business informed - View
  • Increase your sales with our complimentary tools and tech - View
  • Express: Mutual of Omaha weekly updates - View
  • VALUES Quote of the Week - View
  • Current agent incentive trips and contests - View

Medicare Advantage / AEP Updates:

  • Your path to AEP success with Precision Senior Marketing - View
  • Enroll your MA and PDP clients online - at no cost to you - View
  • 2019 Medicare Advantage / Part D Certifications now available - View
  • 2019 Medicare Advantage First Looks now available - View
  • 2019 AEP Road Map - Start your planning today - View
  • The DSNP Market continues to grow. Are you missing out? - View

Tags: Medicare, Referrals, Leads, Insurance Marketing, Social Media Marketing, internet sales, direct mail

Baby Boomers Embrace Technology

Posted by www.psmbrokerage.com Admin on Tue, Mar 13, 2018 @ 03:51 PM

Baby Boomers Embrace TechnologyGetting Connected: Older Americans Embrace Technology to Enhance Their Lives

Most Americans have embraced technology in their daily lives and those over 50 are no exception.  Results of a new survey by AARP show older adults are using a variety of devices to stay informed, shop and connect with others.

Over 90% of adults over 50 own a computer or laptop, 70% have a smartphone, and over 40% own a tablet, according to a national study of 1,520 adults conducted in November.  Adults 70+ are more likely to have more dated technology, such as desktops and feature phones, than those age 50-69.

Want to know what the grandkids are doing? Check on Facebook. Sure enough, across all devices, over seven in ten adults 50+ are on social media, and nine in ten (91%) of those with devices say they use technology to stay in touch with friends and family.

Different devices for different purposes

Smartphones help people be social while they are on the go. Over half of smartphone owners use a social app weekly. Texting (86%) has caught up to email (87%) as the top ways people use technology to communicate with others.

Among adults 50+, nine in ten say they use their smartphone to send instant messages, texts or emails, and over three quarters find them handy for getting directions or traffic information.  They also use them for purchasing apps, surfing the internet, getting news, and accessing social media, the AARP research found.

Just how adults use technology varies by age. Adults 50-59 are more likely to do banking activities and watch video on their smartphones than those who are over 60. However, smartphone users age 60-69 are leading the way in using their phone to manage medical care (they are significantly more likely to do so than those over 70: 33% vs. 21%).

Respondents report using tablets more for entertainment and computers for practical tasks. Adults in their 50s and 60s use their computers to engage in online learning activities and posting ratings and reviews more frequently than those older.  Further, Americans over 70 do fewer activities on their computers than those under 70, with a couple exceptions, including gaming (over half play games on their computer) and email.

When it comes to wearable technology (smartwatches, fitness trackers, etc.) and home assistants, just a small percentage of the 50+ market are on board.  Younger adults are more likely to own a wearable than those over 70.

Wary of security and virtual reality

In spite of the reliance on technology in many realms of life, just 18% of adults 50+ are extremely or very confident in their online privacy. Four in ten (41%) are not very or not at all confident in their privacy. Those over 70 are more skeptical their information is private online than those aged 60-69, the survey finds.

Most older adults do not completely trust companies to keep their data secure. The survey discovered respondents have more confidence in banks and health care organizations and less trust toward the media, social media sites, and membership organizations.

Despite security concerns, however, the survey found many older adults don’t take proactive steps to protect themselves (although men are more likely to do so in several instances). Overall, just 58% of respondents say they use a passcode to lock their tablets and 59% use one on their smartphones.  And changing passwords every few months? Just 45 percent of adults 50 and over take that security precaution.

Few older adults have used virtual reality, and many are unfamiliar with augmented reality. Most respondents had heard of virtual reality devices but few have tried them. Adults age 50-59 are the most likely to have checked out or own a virtual reality device, but adoption is still small. Over six in ten adults in the survey have never heard of augmented reality and very few have tried it -- although awareness was greater among those in their 50s.

This study was fielded from November 16-27, 2017 using GfK’s KnowledgePanel, a probability based web panel designed to be representative of the adult US population. Respondents needed to be age 50 or older to complete the survey. Completion rate was 59.9% and resulted in a total sample of 1,520. The data are weighted by age within gender, education, race/ethnicity, household income, language preferences, and Census division to reflect US adults age 50 or older. For more information contact G. Oscar Anderson at GAnderson@aarp.org.

At PSM, we provide the tools, knowledge and support to help take your business to new levels. If you have an interest on how to effectively sell online, we would love to assist you. 

Source: https://www.aarp.org/research/topics/technology/info-2018/technology-use-attitudes.html

Additional Updates:
  • Mutual of Omaha expands Dental product into new states -  IL, KS, ME and UT - View
  • Cigna has entered into an agreement to acquire Express Scripts - View
  • Transamerica has updated their guide for electronic signatures - View
  • New Medicare ID Cards - Aetna has compiled a helpful Q&A document - View
  • Increase Your Sales with Our Complimentary Tools - View
  • Express: Mutual of Omaha Weekly Updates - View
  • VALUES Quote of the Week - View
  • Current Agent Incentive Trips and Contests - View

Tags: Web Marketing Advice, Baby Boomer Medicare Stats, Insurance Marketing, Social Media Marketing, Digital Marketing

Have a Website? The Definitive Digital Marketing Handbook for Medicare Agents

Posted by www.psmbrokerage.com Admin on Mon, Mar 05, 2018 @ 12:08 PM

The Definitive Digital Marketing Handbook for Medicare AgentsThe Definitive Digital Marketing Handbook for Medicare Agents

If you sell Medicare products and you have a website, this is an insightful on how to effectively market your business.

We live in a digital world. The signs of people’s ever-increasing passion for digital communications are all around us. 

Digital has become woven into everyday life, yet, most Medicare Agencies don't have a sound digital marketing strategy. KERN Health’s informal polls at the Medicare Marketing & Sales Summits in Orlando and Nashville suggest that most (65%) of Medicare Agencies felt that their organizations were struggling and were unprepared to develop a digital marketing strategy.

According to Pew Research Center, 76% of older (leading-edge) Boomers (ages 60–69) use the Internet daily. Even the Silent generation (ages 70–87) now has an adoption rate of 61% who use the Internet. And when we look at the younger (trailing-edge) Boomers (ages 51–59), we see the handwriting on the wall for the future of Medicare marketing—with only 17% of this group not using the Internet daily. Furthermore, 84.9% of Boomers and Medicare beneficiaries are sharing information, talking about politics and engaging on Facebook.

Download the Guide

Capture-16.png


So think digitally
. Because your competitors already are. Up until now, some brave Medicare Agencies have dared to peel a portion of the budget away from the traditional workhorse channel of direct mail to experiment with digital, but they’ve done so in very limited ways. When you understand just how much Boomers and Medicare beneficiaries are utilizing digital channels, you’ll see why there’s the urgent need to do more.

  • 1 in 5 of Twitter users are over 50
  • 53% (percentage of Americans 65+ who use the Internet, and 70% of those use the Internet daily)
  • 27 hours per week (average amount of time Boomers spend on the Internet)
  • 48% (percentage of adults 65+ who own a desktop computer)
  • 63% (percentage of adults 50–64 who own a desktop computer)
  • 27.4 million (number of adults 55+ who engage in social networking to communicate)
  • 1 in 3 of online Boomers use social media
  • 59% (percentage of online Boomers who have made an online purchase within the last 3 months)
  • 80% (adults 50+ account for 80% of all online luxury travel spending)
  • $7 billion (average annual amount spent online by adults 50+)

And when we’re speaking about digital, more than half of what we’re speaking about is mobile. According to a 2016 Pew Research Center report, mobile now accounts for more than half of all digital advertising spending, while digital ad spending grew from $43 billion in 2013 to over $60 billion just two short years later.

Hopefully this guide will provide insight and best practices on how to make sure your website and marketing efforts are optimized in the new digital age of the senior market.

Download the Guide

Source: https://www.slideshare.net/scottbrianlevine/the-definitive-digital-marketing-handbook-for-medicare-marketers

Additional Updates:
  • Liberty Bankers Life Medicare Supplement Released in NM and VA - Request Details
  • Thrivent Financial Medicare Supplement Released in NV - Request Details
  • Medico Medicare Supplement Rate Reduction Notices - AL, IA, NE
  • Americo UFirst Rewards Program for Medicare Supplement business - View
  • Set sail to Bermuda in 2019 with Cigna Supplemental Benefits - View
  • Join Sentinel in Portugal in 2019 for an Exciting River Cruise - View
  • Increase Your Sales with Our Complimentary Tools - View
  • Express: Mutual of Omaha Weekly Updates - View
  • VALUES Quote of the Week - View
  • Current Agent Incentive Trips and Contests - View

Tags: Web Marketing Advice, Baby Boomer Medicare Stats, Insurance Marketing, Social Media Marketing, Digital Marketing

    Join thousands of insurance agents who receive weekly news updates and original articles.

    Like Precision Senior Marketing on Facebook!





    Follow Precision Senior Marketing on Twitter!

    Most Popular Posts

    Posts by Topic

    Click for More