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Expand Your Business. Build Trust. Grow Revenue.

Cross-marketing isn’t just a growth tactic — it’s a way to strengthen client relationships while unlocking new income streams. Agents who add life insurance to their portfolio not only protect clients beyond health coverage but also increase retention and grow their book of business year after year.

What You’ll Get Inside the Guide

  • Step-by-step cross-marketing strategies to expand your book of business
  • Messaging templates (emails, letters, social posts, and scripts) you can brand and use immediately
  • CRM journeys & automations that keep clients engaged and opportunities from slipping through the cracks
  • Next steps checklist to put your plan into action


Take the First Step

Start small, stay consistent, and watch your book of business transform. Fill out the form to download your free guide today.

👉 Download the Guide

Did you know?

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Agents who expand into life insurance see an average 20–30% increase in annual revenue.

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Cross-sold clients are 40% more likely to stay loyal to their agent.

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Life insurance conversations often lead to other opportunities, creating multiple touchpoints of trust.

*For agent use only. Not affiliated with the U. S. government or federal Medicare program. This website is designed to provide general information on Insurance products, including Annuities. It is not, however, intended to provide specific legal or tax advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Please note that PSM Brokerage, its affiliated companies, and their representatives and employees do not give legal or tax advice. Encourage your clients to consult their tax advisor or attorney.