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How to Get FFM Certified to Sell Health Insurance

Posted by www.psmbrokerage.com Admin on Wed, Jul 10, 2024 @ 01:51 PM



How to Get Your FFM Certification to Start Selling Health Insurance

In this guide we’ll walk you through the steps required to get certified to sell health insurance plans on the Federally Facilitated Marketplace (FFM). Our goal here is to help ensure you have the knowledge and credentials needed to succeed in this rewarding field, and getting certified is the first step.

FFM certification is your gateway to serving a broader client base and growing your insurance business with the right mix of products and some help from your FMO.

What is FFM Certification?

understanding ffm  certificationThe Federally Facilitated Marketplace (FFM) certification is a requirement for insurance agents who want to sell ACA health plans. This is an annual certification that ensures that agents are knowledgeable about ACA regulations and can effectively guide clients through the marketplace enrollment process.

Why is FFM Certification Important?

  • Compliance: Ensures you meet federal guidelines for selling ACA plans.
  • Market Access: Allows you to sell plans on the federally facilitated marketplace, giving you access to a vast customer base.
  • Credibility: Enhances your credibility and trustworthiness among clients seeking ACA health coverage.
  • Business Growth: Opens up new revenue streams and client opportunities in the growing ACA marketplace

Setting Up Your CMS Enterprise Account

Before you can start the FFM certification process, you'll need to set up a CMS Enterprise Portal account. This portal will be your gateway to accessing the necessary training and resources for FFM certification each year.

It's a one time deal and it's a pretty quick process. Just make sure you save the log in info. somewhere safe. You don't want to be resetting the password every time you login, like you do with your email... Ya, I see you.

Step-by-Step Guide to Creating a CMS Enterprise Portal Account

  1. Visit the CMS Enterprise Portal Website: Navigate to the CMS Enterprise Portal (https://portal.cms.gov) and select the New User Registration option.
  2. Provide Personal Information: Enter your personal details, including your name, email address, and security questions.
  3. Create a Username and Password: Choose a unique username and a strong password that meets the CMS security requirements.
  4. Verify Your Email: Check your email for a verification link and follow the instructions to verify your account.

Setting up your CMS Enterprise Portal account is a crucial first step in the FFM certification process. With this account, you’ll gain access to the necessary tools and resources to complete your certification efficiently.

Requesting the FFM Agent Broker Role

Once you have your CMS Enterprise Portal account set up, you're ready to request the FFM Agent Broker role. This role is necessary for accessing the Marketplace Learning Management System (MLMS) and completing your certification training.

Detailed Process of Requesting the FFM Agent Broker Role

  1. Login to CMS Enterprise Portal: Use your newly created credentials to log in.
  2. Access Role Request Page: Navigate to the "My Access" page and select "Request Access Now."
  3. Select FFM/Training: Choose the appropriate role from the list, specifically the “FFM Agent Broker” role.
  4. Submit Your Request: Complete any additional information required and submit your request.

By securing the FFM Agent Broker role, you’ll be ready to begin your Marketplace Learning Management System (MLMS) training and move one step closer to becoming FFM certified.

It's starting to get real, don't stop now, you're just a couple steps away.

Explanation of the Identity Proofing Process

  1. Login to CMS Enterprise Portal: Use your credentials to log in.
  2. Start the Identity Proofing Process: Navigate to the identity proofing section and follow the on-screen instructions.
  3. Provide Personal Information: Enter your personal details, including your Social Security Number (SSN), date of birth, and address.
  4. Answer Security Questions: Respond to questions based on your credit history to verify your identity.

Completing identity proofing successfully allows you to proceed with your FFM certification, ensuring secure access to all necessary training and resources.

It may seem tedious, but it's important to ensure that people are who they say they are before they start helping people make one of the biggest decisions of their lives.

Confirming Your MLMS Profile

Confirming Your MLMS ProfileOnce your identity is verified, the next step is to confirm and complete your MLMS (Marketplace Learning Management System) profile. This profile is used for accessing training modules and other resources necessary for your FFM certification.

Filling Out and Verifying Your MLMS Profile

  1. Access Your MLMS Profile: Log in to the CMS Enterprise Portal and navigate to the MLMS section.
  2. Complete Required Fields: Fill out all required fields accurately, including your personal and professional information.
  3. Verify Your Information: Double-check the entered information for accuracy and completeness to avoid any processing delays.
  4. Save and Submit: Save your completed profile and submit it for verification.

Don’t rush through creating your profile. A well-maintained profile reflects your professionalism and readiness to serve clients.

Completing MLMS Training and Agreements

After confirming your MLMS profile, the next step is to complete the required training modules and agreements. These are essential to ensure you have the necessary knowledge to sell ACA plans effectively.

 Overview of the Training Modules and Required Agreements

  1. Access Training Modules: Log in to the MLMS and navigate to the training section.
  2. Complete Required Courses: Follow the curriculum, which includes modules on ACA regulations, plan options, and enrollment procedures.
  3. Sign Required Agreements: Review and sign all necessary agreements that certify your understanding and compliance with ACA and FFM regulations.

Strategies for Efficiently Completing the Training

  • Set Aside Dedicated Time: Schedule specific times to complete your training to avoid interruptions.
  • Take Notes: Keep detailed notes during the training to help with understanding and future reference.
  • Utilize Available Resources: Make use of additional resources such as guides and FAQs provided within the MLMS.

Completing the MLMS training and agreements is a critical step in the certification process, ensuring you are well-prepared to assist clients with their ACA insurance needs.

You're so close, you have no idea. Keep going.

Verifying Your Registration Status

Verify RegistrationAfter completing your training and signing the necessary agreements, it’s crucial to verify your registration status to ensure you are officially certified.

Print Your Certificate and Confirm Registration

  1. Log in to MLMS: Use your credentials to access the MLMS.
  2. Navigate to Certification Section: Find the section where you can view your certification status.
  3. Print Your Certificate: Once you see that you have completed all requirements, print your certificate for your records.
  4. Check the FFM Registration Completion List: Verify that your name appears on the official list to confirm your certification status.

Ensure all training modules and agreements are completed and saved. If your name does not appear on the list, contact MLMS support for assistance.

Verifying your registration status is the final step to confirm your eligibility to sell ACA plans, ensuring you are fully prepared and recognized as a certified agent.

Ok, you can start doing a little happy dance now. You did it! 

Maintaining Your Certification

Getting FFM certified is just the beginning. To continue selling ACA plans, you need to maintain your certification by staying updated with annual requirements.

Annual Renewal Process and Updates

  1. Annual Training: Complete required annual training modules each year to stay current with ACA updates and regulations.
  2. Renew Agreements: Review and sign any updated agreements or attestations as part of the renewal process.
  3. Monitor CMS Communications: Stay informed about any changes or updates in certification requirements through CMS emails and notifications.

Maintaining your certification ensures that you remain compliant and knowledgeable, ready to provide the best service to your clients in the evolving ACA marketplace.


ConclusionBecoming FFM certified is necessary for insurance agents looking to expand their portfolio and offer ACA health insurance plans.

This certification not only opens up new revenue streams but also enhances your credibility and trustworthiness among clients. By following the steps outlined in this guide, you can efficiently navigate the certification process, from setting up your CMS Enterprise account to completing training and maintaining your credentials.

Start your journey today and grow your insurance business with help from a an experienced FMO like PSM Brokerage. Our staff has decades of experience helping insurance agents like you build a winning portfolio and grow your business.

If you have any questions, we’re here to help. 1-800-998-7715.

Helpful Resources

CMS Enterprise Portal Login: https://portal.cms.gov/portal/

CMS Marketplace Resources: https://www.cms.gov/CCIIO/Programs-and-Initiatives/Health-Insurance-Marketplaces

NAHU Continuing Education: https://nabip.org/professional-development

National Association of Insurance and Financial Advisors (NAIFA): https://www.naifa.org/

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Tags: ACA, ffm certification

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