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As blocks of business mature they tend to take lower rate adjustments than carriers who have recently entered the marketplace. Because of this, established carriers frequently resurface with a very competitive rate! Learn more >>


Additionally, many carriers have started pricing their products to attract clients between the ages of 66 - 70 years old. This helps improve risk evaluation and allows for better loss ratio management. Learn more >>

To learn more about the companies we have you appointed with and identifying the most competitive rates in your area, please select the Learn More button below.

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A few months ago, Google introduced their +1 system; you might have seen the new buttons appear next to your search results recently and wondered what it is and how it can help your business. Google +1 is similar to Facebook "Likes", it is a way for your clients to publicly show to their friends and family that they like and recommend you, which can help promote client referrals.

Also, there are signs that Google +1 will affect organic rankings as well. Google +1 allows Google to own a primary source of data, not rely on secondary sources, and these social cues become a core part of the search experience. Websites with a +1 button receive as much as three times more exposure on the Google+ network.

If you’re one of our valued senior market agents and enjoy working with Precision Senior Marketing, let us know by logging into your Gmail account and clicking the +1 button on our homepage @ Precision Senior Marketing.


Example of how Google’s +1 feature can help your business:
A friend of your client might search for Medicare Supplements in your hometown, see that their friend +1'd you, and give you a call or fill out the form on your website because of it. Same can happen between complete strangers, as trust will be instilled by knowing that other people have used your service and have seen success with your brand. Once you have a working relationship with your clients, it would be beneficial to ask them to go to your website and click “+1” for you. It’s an innovative way to continue to grow your business online.

Please give us your feedback!
Do you have the Google +1 button on your website? Do you plan to get it? How do you think the +1s will affect Google organic rankings?

Source: Search Engine Watch

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Now is a great time to look to your portfolio and build a comprehensive product package to offer both your prospects and current clients. It is imperative in this market to remember to look at all areas of the market, instead of just the product you might know best. Prospecting for life insurance, long-term care, Medicare supplements, Part D, as well as annuities and other financial services is a guaranteed way to increase your production. Also, expanding your portfolio makes your business well-rounded and offers new ways for you to market to your clients.

Despite the challenges in the market today, it is important to see this time as an exciting opportunity for growth. Instead of only addressing a client’s immediate need for supplemental insurance, you can also help protect their assets and secure their financial future long-term with a more comprehensive portfolio. Remember to look for all opportunities with each prospect you contact. Suggest products you think would fit into their lifestyle, and thank them for their loyalty in allowing you to continue offering your products to them as their agent. Companies like Forethought and Sentinel Life offer a Combo App with both a Medicare supplement and final expense product on the same application. This makes it especially easy; by adding just one extra product to your portfolio you can double your commission with a client. Even if they are not interested in other policies at that time they may be in the future, or they might know someone who is and give you a referral. By covering all of your options with your clients you are not only targeting their needs, but building your brand, expanding your business, and gaining more expertise.

Offering other products may not be something you have ever thought you would need or want to do. We all need to be willing to grow and change however. Otherwise we might be swept aside by someone else who is not afraid to take the chance. As Michael Brown, in InsuranceNewsNet, says "Take a leap and learn something new; the success of your business depends on it."

If you are looking to expand your portfolio, PSM offers a full range of senior market products, from Medicare Supplements and long-term care insurance to annuities and final expense. Also, if you are currently in the underage market with aging clients, now is the perfect time to add Medicare supplements to your portfolio. Instead of referring them to a colleague you will be able to retain the loyal business relationship you have established, and continue to meet their needs as they grow older.

Please give us your feedback!
Have you recently expanded your portfolio? Have you seen an increase in production as a result? What tips to you have for those just starting to transition to new products?

Source: InsuranceNewsNet

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