The Ultimate Guide to Social Media Marketing
In the U.S. alone, 77% of the population has a social media account of some kind. Whether it’s to chat with friends, stay connected to people across the globe, or for business and networking purposes, consumers are on social media for a multitude of reasons.
Due to the sheer number of active users on these platforms, marketers are quickly learning about the importance of targeting their customers through social media. In fact, investments in social media advertising across the world are projected to grow to about 48 billion U.S. dollars by 2021.
With so many people checking their smartphone notifications and social media feeds while traveling, commuting, and even relaxing, what better way to market than on social media?
Social Media Marketing is Effective
Social media advertising reaches audiences in a low-cost, impactful, and effective way. This is exactly why social media campaigns have become a crucial marketing technique for businesses everywhere.
With billions of people on social platforms — and continued growth in monthly users and influence — it’s hard to imagine how businesses could remain relevant without creating a social media presence.
Using social media will allow you to reach your target audience, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales. Marketing on social isn't just a trend, it’s a powerful industry technique that is here to stay and will help you reach more people all over the world.
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How to Optimize Your LinkedIn Profile For Sales
Written by Emma Brudner / Hubspot
Social selling is part activity and part reputation. If you're writing insightful comments on your prospects' blogs, responding to their tweets, and liking their shared content, you've got the activity bit down pat. But if your LinkedIn profile is three jobs behind and features a picture of you from prom, you can't really call yourself a social seller.
If you'd like to start a social selling initiative in earnest, you should begin by revamping your LinkedIn profile. Just as you're finding prospects on LinkedIn and learning more about them, they're looking at your profile to judge if they'd like to do business with you. Don't ruin great messaging and positive interactions with an outdated, sparse, or mistake-riddled LinkedIn profile.
So what should your LinkedIn profile look like? I put together an infographic that breaks down the ideal social selling LinkedIn profile, section by section. More of a visual learner? Skip straight to the infographic here.
In social selling, you want your LinkedIn profile to be about your buyer's achievements and how you enabled them, instead of about you and your achievements. Here's how to optimize your LinkedIn profile for prospects.