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Medicare Blog | Medicare News | Medicare Information

Here's to a Prosperous 2012!

Posted by Lauren Hidalgo on Fri, Dec 30, 2011 @ 09:46 AM

Medicare SupplementsHappy New Year! We at Precision Senior Marketing want to take this time to wish all of our agents and their families a happy holiday season. We appreciate your business and the opportunity to assist you in your senior market endeavors. As always, we are committed to bringing you the most competitive products with personal service from our dedicated staff. In 2012 we have several new and exciting products coming to market that we look forward to adding to your portfolio.

If you are new in the senior market let 2012 be the year you expand your business to include Medicare Supplements, final expense, and annuities. Give PSM a call at 1-800-997-7715 to get started

Here’s to a successful and prosperous 2012!

Additional Updates:
  • Assured Life Medicare Supplement Rate Increase for NE - Learn More
  • Heartland National Life Rate Increase Notification NE & MO - Learn More
  • Sentinel Life Personal Choice Annuity New Rates - Learn More

Tags: Senior Market, Assured Life Medicare Supplement, Heartland National Medicare Supplement, Creating Value, Sentinel Life Medicare Supplement

Stay on Track During the Annual Enrollment Period

Posted by Lauren Hidalgo on Fri, Oct 28, 2011 @ 08:57 AM

Medicare SupplementsJust a reminder, the Annual Enrollment Period (AEP) has been moved up this year and started October 15 and goes through December 7. During this time your clients will be able to switch their Medicare plans, effective January 1, 2012. Make sure you are prepared to meet their needs and the demands at the height of the season. Following are a few tips to keep you on track during AEP.

  • Make sure your certifications are up-to-date for 2012. With Medicare Advantage plans you need to certify every year. If you would like instructions on how to do so for each company please call your marketer at 1-800-998-7715. With the exception of United Healthcare, there are no required certifications for standardized Medicare Supplement product.

  • Electronic applications. The Sentinel Life E-App was released a few weeks ago, and E-Apps are also available with Mutual of Omaha and Universal American Medicare Supplement products. Electronic applications are available around the clock and allow for less mistakes and quicker processing times.

  • Underwriting. When not using an electronic application, it is vitally important that you are very thorough in your field underwriting with paper applications. These apps are getting a bit more complex every year and with the volume of sales that come through during this period, nothing will delay your issue times more than submitting incomplete applications. This bogs your business down, frustrates your clients, and prevents you from utilizing time spent cleaning up apps to prospect for new clients.

  • Identify the best rates. Several companies took increases in multiple states in the past few months. Plan ahead and check out which company has the most affordable rates in the areas you plan to prospect. To review who has the best rates in the states you sell, contact your marketer at 1-800-998-7715 for details.

  • Distribute marketing materials. Senior centers, churches, and other public spaces where seniors often go in your community are wonderful places to put some of your personalized brochures. These have your name and number and offer additional information to educate interested seniors. You can also mail lead cards using a very affordable mailing list generated from USA Data.

  • Request referrals. Now is the ideal time to see if your happy clients know anyone going through the AEP season. They might have friends and family who are confused and overwhelmed, looking for an agent who can help educate them on the best plans for their health and economic means. Don’t miss out on this opportunity!

Precision Senior Marketing will be here to support all of our agents during the Annual Enrollment Period. If you have any questions or concerns, please contact your marketer today at 1-800-998-7715 and they will be happy to assist you.

Please give us your feedback!
How has the AEP season being going for you so far this year? Do you plan to change anything going forward? Do you have any tips for those in the midst of their first season?

Additional Updates:
  • Forethought Life Med Supp Released in Missouri - Learn More
  • Forethought Freedom Final Expense - Learn More
  • Deliver the Best Rates with Sentinel Personal Choice Annuity - Learn More
  • Attention Agents: HOT New Med Supp Carrier - Learn More

Tags: Final Expense, Annual Enrollment Period, Annuities, Sales Tips, Senior Market Advice, Forethought Medicare Supplement, Sentinel Life Medicare Supplement, Customer Service

Products for Seniors in all Stages

Posted by Lauren Hidalgo on Fri, Oct 07, 2011 @ 08:15 AM

Medicare SupplementsAs a senior market agent, it’s important for you to understand the best products for your clients as they age and experience retirement, income changes, and death of loved-ones. Younger seniors, older seniors, high and low income seniors all have different needs and it is your responsibility to understand them and choose the products from your portfolio to fit their needs best. These strong relationships will result in more referrals and assure the longevity of your business.

Here are five main senior-types to consider:

  1. Young Seniors – These seniors are just reaching their Medicare eligibility and being bombarded with options to consider for their health and economic futures. The process is often confusing, so it is important to take time with these clients, find out their plans for the future, and choose the products right for them. For those ready to travel and do the things they couldn’t do when they were responsible for raising a family, a Medicare Supplement might be the best option. For those who are happy to stay at home and within a network, Medicare Advantage might be the right fit. It’s also important to review their retirement income and begin discussing annuity options, which will provide guaranteed income for as long as they live.

  2. Older Seniors – For those aged 90 and up qualifying for insurance plans will be significantly more difficult. For these seniors it is important to review their portfolio and make sure all of their beneficiaries are correct and their investments are risk free. Review their supplemental insurance plan to see if there may be a better fit, especially in states like New York and Connecticut where there is no medical underwriting on Med Supps.

  3. Low-Income Seniors – Start by reviewing their financial situation and confirm they are signed up for the best Medicare (and Medicaid, if necessary) plan. Also, many states have programs to help pay for their medications, so look to see if they qualify for that assistance. For a low income senior it is more about asset accumulation than asset protection.

  4. High-Net-Worth Senior – If your client has assets over $1 million often times you will find you need to partner with other financial professionals like tax attorneys and CPA’s in order to insure all of the client’s financial bases are covered. For these clients you are working to protect their assets and insuring their returns are consistent.

  5. Widowed Senior – For those who have recently lost a spouse it is important to make sure they have secured the benefits they are entitled to in their spouse’s death, and then work with them to develop a spending and asset protection plan. It is especially important to discuss long term care or short term care insurance with them, as they may not have any family nearby and should be protected in case they should need assisted care.

With all seniors it is important to be flexible and present the products that will work best for their individual needs. By customizing each client’s portfolio to fit their specific needs you are gaining clients who will be confident in your ability to adapt as their needs change.

Please give us your feedback!
Do you work with a variety of senior's in a variety of health and economic situations? What helps you customize each plan for them specifically? Or, do you prefer to prospect with one specific type?

Source: Agent's Sales Journal

Additional Updates:
  • UnitedHealthcare MA and Part D New Business Submission Form - Learn More
  • Woodmen of the World: Group Coverage Terminations Outline - Learn More
  • Woodmen of the World Medicare Supplement Rate Increase for WV - Learn More
  • Gerber Life: Group Coverage Terminations Outline - Learn More
  • Gerber Life Medicare Supplement Rate Increase for MD, MN, and VA - Learn More

Tags: Senior Market Advice, Medicare Supplement, Customer Retention, Medicare Sales, Woodmen of the World Medicare Supplement, Forethought Medicare Supplement, Sentinel Life Medicare Supplement, Customer Service, Gerber Life Medicare Supplement, Baby Boomers

Experts Weigh-In on Medicare Advantage

Posted by Lauren Hidalgo on Fri, Aug 05, 2011 @ 09:59 AM

Medicare SupplementsIn the August issue of Agents Sales Journal market experts Jay Cox, Howard Peck, Richard Peitzmeier, and Tony Colistra were called upon to give their take on the Medicare Advantage market. They spoke of the tremendous opportunities in the Medicare Advantage market and urged those agents who might have moved away from the market due to changes to come learn the benefits. Noting the new rating system will improve the quality of care for Med Advantage members they are optimistic about plans that are proactively working to better the care that members receive. They also see the market going toward a more quality focused approach. Though the details of the cuts Congress is proposing to Medicare Advantage haven't been released the agents speculated that they would include either a decrease in the payment to doctors, increased premiums to policyholders, or reduced benefits. This would then be beneficial to the Medicare Supplement market, for those seniors looking for more coverage who may not have even known Medigap existed due to geography or lifestyle.

Cox stated that Med Advantage is a year-by-year benefit, and that adapting to the changes is part of selling the product. He explains the importance of the yearly education; it is essential for agents to stay abreast of the changes and keep their clients informed. He advises agents working in the business to have a mid-year check-in with their clients in order to assure they are taking full advantage of their benefits, explaining that this justifies the agent's role to skeptical clients. It also builds trust, adds value to your service, and allows another chance to seek out referrals from satisfied clients. His no-holds-barred advice is "don't evaluate it; just sell it. When it changes, we'll change. If it stops, we'll stop, and we'll worry about what to do next then."

Colistra states that "The future for Medicare Advantage is a bright one… Med Advantage plans have proven themselves to be innovative, offering valuable services to member. All of these points combined point to an industry that will continue to thrive." With the Medicare population expected to double in the next thirty-five years, Cox advises those agents still on the fence about going into the Medicare market to "Try it, you'll like it!"

When prospecting with clients it's important to keep a diverse portfolio, including both Medicare Supplements and Medicare Advantage, in order to meet each client's individual needs with a plan that offers both the coverage and price-point they are looking for.

Please give us your feedback!
Have you chosen to roll with the changes in the Medicare Advantage market? How has it benefited your business? Do you have any advice for those just starting out in the market?

Source: Agent Sales Journal

Additional Updates:
  • UnitedHealthcare Agents: 2012 List of Non-Commissionable Counties - Learn More
  • Mutual of Omaha Med Supp New e-App Quick Start Guide - Learn More
  • Sentinel Personal Choice Annuity: Delivering the Best Rates for your Clients - Learn More

Tags: United Healthcare Medicare Supplement, Annual Enrollment Period, Senior Market Success, Medicare Advantage, Sentinel Life Medicare Supplement, Mutual of Omaha Medicare Supplement

Double Your Commissions: The Combo App

Posted by Lauren Hidalgo on Fri, Jul 29, 2011 @ 09:24 AM

Medicare SupplementsWe agents are always looking for new ways to grow our business. So, while you are prospecting don’t forget about your access to Combo Apps. These applications combine Medicare Supplement and Final Expense products on one app, simplifying the cross selling opportunity, and providing an efficient means to increase sales and commissions with a more diverse portfolio. It’s important not to leave business on the table with your clients and a good Combo App is an easy way to start.

Here are the Top 5 Benefits of selling the Combo App:

  1. Increase your sales volume – When you can submit two applications on each client you are, literally, doubling your sales volume with commission results you will see immediately.

  2. Increase your commissions – Commissions are paid at the same level as they would be if you sold the two products separately. Having the extra income will allow you to continue to grow your business.

  3. Get the most out of your leads – Leads can be expensive, so doubling the return on each investment will help you to continue to purchase more from outside sources or, possibly, develop your own website form to capture your own leads.

  4. Diversify your portfolio – Offering both life and health policies will allow you to talk to both new prospects and your current Med Supp clients about their final expense and burial needs and suggest options for them to consider.

  5. Retain your clients – When both of their insurance policies are with you, they are even more likely to keep their business with you. Your higher retention rate will keep old business on the books while allowing you to continue to prospect and accept referrals.

Combo Apps are a great way to increase your business while retaining clients. Be sure to have the products in your portfolio before Annual Enrollment Period starts this fall. We offer both Forethought Life and Sentinel Life top contracts to qualified agents.

Please give us your feedback!
Do you sell the Combo App? Do you find it easy to sell along with the Medicare Supplement? Are your clients usually receptive to both products? Do you have any advice for those just getting into it?

Additional Updates:
  • Senior Dental Plans Now Available from PSM - Learn More
  • UnitedHealthcare Agents: Take your 2012 Certification Course - Learn More
  • Assured Life Life Medicare Supplement Rate Increase AZ - Learn More
  • Gerber Life Medicare Supplement Rate Increase DE, IA, MT, OK - Learn More
  • Sentinel Life Medicare Supplement Commission Update - Guarantee Issue Business Changes
  • Forethought Life Medicare Supplement Commission Update - Guarantee Issue Business Changes

Tags: Sales Tips, Success Tips, Assured Life Medicare Supplement, Forethought Medicare Supplement, Sentinel Life Medicare Supplement, Customer Service, Gerber Life Medicare Supplement

The Upswing of Medicare Supplements

Posted by Lauren Hidalgo on Fri, Jul 22, 2011 @ 09:16 AM

Medicare SupplementsIn the past few years, the senior insurance market has seen tremendous growth. Curious if this would continue to be the case, Bryan R. Neary and his associates launched a study to find out if Med Advantage would trump Med Supp in the next ten years. They found the process more complex than they originally thought, but in the end they saw the Med Supp enrollment increasing in the 10 year time frame. Due to the proposed new health care laws, Neary and his team made conservative assumptions based on what is already known. They took the current Medicare enrollment, a reliable Medicare enrollment projection, the historical changes in the Medicare market, and a realistic Medicare Supplement projection into consideration when compiling their data. The assumptions they used were that the demographics of current Medicare beneficiaries are accurate, there will not be a dramatic shift in the future, lapse and replacement rates will not experience a dramatic change, and annual rate increases will not have a dramatic change.

Neary explained that signs of growth in the Med Supp market include:

  1. Baby Boomers – with this generation comes an influx of 15.4 million over the next 10 years, providing multiple opportunities for Med Supp sales.

  2. Medicare Advantage Reductions –the health care law includes Medicare provisions that will gradually reduce subsidies paid to Medicare Advantage starting in 2012.

  3. Decrease in Retiree Health Benefits – due to the economic times less companies will be able to offer retiree health benefits, by 25% over the past 20 years.

  4. New Medicare Supplement Plans – new plans should be introduced in 2014, eliminating first-dollar coverage. Like with the introduction of Plans M and N in 2010, this will likely create a buzz in the market and generate more sales. He also suggests more lower-cost plans become available, which would open the market to those who previously couldn’t afford it.

Their conclusion is that the Medicare Supplement offers a long-term sustainability. With the opportunities available like Baby Boomers, Medicare Advantage reductions, decrease in retiree health benefits, and the insertions of new Med Supp plans into the market there will be an increase in selling opportunities and, therefore, enrollment.

To review the list of Medicare Supplement companies that we offer, please see our Medicare Supplement carriers.

Please give us your feedback!
Do you agree with Neary's findings? Have you already begun to see an upswing with the influx of Baby Boomers?

Source: InsuranceNewsNet

Additional Updates:
  • Sentinel Life Personal Choice Annuity - Learn More

Tags: senior market news, Medicare News, health care reform, Sentinel Life Medicare Supplement, industry news, Baby Boomers

The Case for YouTube in Insurance Marketing

Posted by Lauren Hidalgo on Fri, Jun 10, 2011 @ 09:15 AM

Medicare SupplementsAs the second largest search engine, YouTube is continuing to grow and its full potential has yet to be tapped. Video is one of the fastest growing mediums online with large audiences searching for not only entertainment, but for information to assist in their buying decisions. YouTube offers a Promoted Videos feature that works just like AdWords as a cost-per-click auction based keyword and contextual targeting strategy. This allows you to get top placement providing the right content to the audience looking for it.

In a recent case study, insurance company American Family Insurance hired a search-marketing team to help with their video search performance. Being an SEO campaign the team first studied which of their video ads were already performing well, and they looked to see which keywords were being searched for more often. Based on the results, they increased their budget toward those keywords performing best within the states that the insurance company did business in. The results were closely monitored by YouTube Insight, which is an analytics and reporting tool provided to anyone with a YouTube account to track their audience.

The prospects had access to all of the videos the insurance company had created, as well as the option to contact the carrier via their website. The major results of the strategy were that organic traffic to their videos increased from 5,967 in October 2010 to 44,467 in January 2011. Plus, the videos enhanced the company’s brand experience, and they reached prospects earlier in their decision process.

The Medicare Supplement insurance industry is a great platform for informational videos. Seniors approaching age 65 might be confused in the differences between Medicare Supplement and Medicare Advantage, the benefits of having a Medigap plan, or the steps needed order to apply. These are all excellent opportunities to share your knowledge and place yourself as an expert. YouTube offers you a way to share your knowledge and approachability as an agent looking to serve clients.

Do you think YouTube will be influential in the insurance market? Have you made any prospecting videos on YouTube? How have your results been?

Source: Search Engine Watch

Additional Updates:
  • Constitution Life Med Supp: Low Rates for MI Agents - Learn More
  • United Healthcare Medicare Supplement Opportunities - Learn More
  • Sentinel Life Rate Increase in Nevada - Learn More

Tags: United Healthcare Medicare Supplement, Constitution Life Medicare Supplement, Sales Tips, Senior Market Advice, technology, Leads, Creating Value, Sentinel Life Medicare Supplement

16 Tips on Writing Direct Response Copy

Posted by Lauren Hidalgo on Fri, Jun 03, 2011 @ 09:31 AM

Medicare SupplementsJanet Switzer, author of Instant Income: Strategies That Bring in the Cash for Small Businesses, Innovative Employees, and Occasional Entrepreneurs and the adviser of marketing for the Chicken Soup for the Soul series, offers advice for writing effective ad copy in the latest issue of InsuranceNewsNet. In the article, she advises agents not to neglect the ad copy in your prospecting verticals. The method she describes is called direct response copy writing in which you provide all information necessary to make a buying decision as well as emotional triggers to assure it’s responded to quickly and in high volume. She states there are 16 components that comprise all direct response sales materials whether that advertisement be a letter, website, brochure or postcard

  1. The Kicker – Get your prospects interested in reading your ad
  2. Headline – The most important benefit of your products or service
  3. Salutation – Personalize your ad or letter with who you are looking to reach
  4. Opening/Lead Paragraph –State why you are writing the article; introduce yourself and mirror the prospect’s situation
  5. Body Copy – State the benefits of your products and services
  6. Internal Sub-Headlines – The most important ideas of your ad, for those skimming to notice and take interest in
  7. Testimonials – Use positive comments from past clients
  8. Offer – Position your product in a compelling way so prospects will want to contact you
  9. Call-to-Action – How should your prospects respond? Give instruction here.
  10. Rationale – Tell your prospects why you are making this offer to them; how it can benefit them
  11. Answer Objections – Answer why your prospects might object to your services based on your experience and provide proof to the contrary
  12. Bullets – List key benefits in an easy to read manner
  13. Upsell – If you have another product to sell (such as Final Expense on a Combo App) let your prospects know about that service as well
  14. The Close – Reminder of how to contact
  15. Signature – Close the letter or ad with your name and position title
  16. Postscript – Repeat your rational, benefits, and how to respond
Switzer says that the most important points to remember are a headline with a provocative title to engage the reader, a sub headline for those skimming the article to entice them to read more and a call to action. She warns that a lot of people carefully craft their copy and then forget to include a strong call to action. Focus on the response you want and gear your writing toward that goal. It is especially important to have an emotional trigger with a testimonial from someone who has worked with you and benefited from your products and service.

She closes noting that the direct response copy system is a two-step process that includes both the advertisement and speaking with the client. The main job of the ad or letter is to prompt the prospect to relate and contact you to discuss your services. Once they do, you can pitch yourself to them just as you would any other lead.


What prospecting verticals do you use in your business? Which are the most effective? Do you use all of these techniques in your ads or letters to prospective clients?

Source: InsuranceNewsNet

Additional Updates:
  • Sentinel Life Production Management Website - Learn More
  • Sentinel Life Rate Increase in Colorado - Learn More

Tags: Sales Tips, Success Tips, Leads, Sentinel Life Medicare Supplement, Building Client Relationships

Lead Sources: Internet, Direct Mail, and Referrals

Posted by Lauren Hidalgo on Fri, Apr 22, 2011 @ 09:38 AM

Medicare SupplementsLeads are an essential part of a thriving business. There are several options available and it can be hard to determine which method will be most effective for your business. Often there is a choice between internet and direct mail lead sources, both having their pros and cons. Also, it’s important to remember to request referrals from your current clients who can provide testimonials to their friends and family.

Here is a more in depth look at the types of leads:

  1. Internet Leads – These are available as either shared or exclusive. Shared leads are more economical, but are sold under the notion that more than one agent has access to the same lead. Therefore, you might be the fourth call a senior has received regarding their Medicare Supplement interest. You will need to bring your "A Game" to every call and draw from examples as to why clients should choose you over the others they have heard from. Exclusive leads are exactly what they sound like – exclusive to you. Though a more costly option, you get what you pay for. Chances are your close ratio will be higher, the senior will not be annoyed by the volume of calls they have received from prospective agents, and you will be able to fulfill their supplemental insurance needs.

    Additionally, leads from your own website fall under internet category. If you are considering creating a website for your agency (especially helpful if you are prospecting over the phone) then be sure to include a short quote form on your main page. This form should request contact information like name, telephone number, e-mail address, and state/zip code. Websites can be as simple as a template site to as complex as something created custom for you from a design agency. Just remember, your website is the face of your agency and it is important to give the right first impression.

  2. Direct mail – These leads are purchased directly though a vender who already has lists and mailing pieces available. You will pay a determined cost per a set number of pieces and choose the area in which to distribute the mailer. Direct mail is a great option, as it is a visual piece that goes directly into the hands of the senior for them to consider. If interested, they will mail a piece back to you or use your contact information provided on the piece. The response rate you receive will be exclusive and the leads are yours to contact further.

  3. Referrals – Don’t forget to ask your clients if they know anyone who is also in need of supplemental insurance. It can be daunting to bring it up; however, by taking social queues from a satisfied client you will see when it is appropriate to ask. Also, it’s important to not to feel uncomfortable doing so – as a good agent who does a lot for your clients there is no reason you cannot ask for referrals. Most likely, they know someone who would benefit from your product portfolio and customer service.

If you have any questions about which lead option is best for your business, do not hesitate to contact your marketing representative at 1-800-998-7715 who will be happy to guide you through the options available.

Where do you get your leads from? What has the most successful method: internet, direct mail, referrals? Have you found your clients are open to your request for referrals?

Additional Updates:

Tags: Sales Tips, Success Tips, Referrals, Leads, Sentinel Life Medicare Supplement, industry news, Gerber Life Medicare Supplement

Reversing Federal Rule on End-of-Life Planning

Posted by Lauren Hidalgo on Fri, Jan 07, 2011 @ 09:49 AM

Medicare SupplementsThis week the federal regulation allowing Medicare to pay for end-of-life counseling (also called “death panels” by critics) has been reversed, in order to make sure all of the stakeholders had a say in the decision. The regulation was passed in November but people were not allowed to comment until January 3rd. Under this reversal doctors can still talk to their patients about end-of-life plans; however, they will not be paid by Medicare for the discussion. Supporters say advanced planning should be included in Medicare’s new annual well visit, it is important to encourage those with Medicare to plan ahead, and the service adds value to the Medicare benefit. Those opposed say this discussion is highly personal and the government should not be a part of the process. This reversal comes a week before the House is set to vote to repeal President Obama’s health care overhaul.

What do you think of this reversal? Do you think end-of-life planning is important or should the government stay out of it?

CVS Caremark to Buy Universal American’s Medicare Prescription Drug Business

Last week, CVS Caremark purchased Universal American’s Medicare Part D business for eight times the operating earnings. This buy-out more than doubles the size of CVS Caremark’s 1.2 million drug plan members; and, the addition of the 1.9 million that have United American makes CVS Caremark a major competitor in a short period of time. Universal American’s stock shares soared over 40% after the news of the deal was announced on Thursday, December 30th, and those stock holders can expect to receive between $12.80 and $13.00 per share for the business. Meanwhile, CVS’s shares values remain the same. The Universal American acquisition makes CVS Caremark a larger competitor to health insurers like UnitedHealth Group, Inc. and Humana, Inc. Also, the merge comes in time for the Baby Boomer generation to begin receiving Medicare benefits, the anticipated shift from employer coverage to Medicare in those who are retired, and Walgreens, CVS’s main competitor and the #1 drug store chain in America, trying to get out of the pharmacy business. Supporters of the acquisition also say that this merger will benefit CVS stores as well, with more people going into the store to pick up their prescriptions and possibly other items they might have gone elsewhere for otherwise.

How do you feel about this buy out? How do you think this will affect your Medicare Part D business?

Beginning Internet Prospecting: Do You Have Any Questions?

It’s bound to have come up at some point in your agency business, either a client asks you for your agency URL, you’re looking for a new way to get leads, or you need a place to share all of your industry knowledge. In the last few years, the internet has completely changed the way we interact and it’s now vital for business to establish an up-to-date internet presence. Fortunately, it’s now easier than ever to get started. Several template-based, user friendly, Content Management System (CMS) website platforms are available for you to use, with little to no HTML or coding knowledge. We at Precision Senior Marketing use Hubspot; however, Joomla, Intuit, and Wordpress (as well as several others) are also good options. Or, if you do not have the time to create your website yourself, you can hire a graphic design or marketing firm team of professionals to create something completely custom to your agency. It is important to remember your website should be professional, give a great first impression, and be a reflection of who you are as an agent. New to selling Medicare Supplements? Mastering the art of Medicare Supplements is a great place to start.

Once you have a website filled with content about you, your agency, your contact information, Medicare Supplement products, and possibly an online form for requesting a Medicare Supplement quote you need to spread the word about your online presence. One suggestion is Search Engine Optimization (SEO), which is a series of techniques used to have your website appear in searches. You might consider learning more yourself about the techniques involved or hiring a SEO professional to help you. Other suggestions are social networking (through Twitter, Facebook, ect), blogging, and Pay-Per-Click search. It is important to note that ranking in the top search engines does not happen overnight nor can you set a specific date as to when you will see the rankings you want. Search engines use a complex system of algorithms to determine which sites show up in which position. Keyword density, age of URL, and relevancy all factor in to making your site appear early in the search results for the keywords you are targeting.

How has internet prospecting helped your agency? Do you have any questions about getting your own website, Search Engine Optimization, Pay-Per-Click, Social Networking, Blogging, or E-Blasting? Let us know in the comments! Questions submitted will be answered on future blogs.

United of Omaha Phase VI - CA, CO, KS, ME, NE, NJ, and SD

United of Omaha has proposed NEW Medicare Supplement rates for California, Colorado, Kansas, Maine, Nebraska, New Jersey, and South Dakota, tentatively effective 02/01/2011 (pending state approval). With Ultra-competitive rates, excellent commissions and a name your clients will know and trust, this is an opportunity you cannot afford to pass up. Partner with PSM and ensure you have the most competitive edge in the Senior Market. Request more information now or call 1-800-998-7715 for more information.

Sentinel Life Rate Increase for Louisiana

Effective for all Louisiana applications signed on or after January 14, 2011 there are new rates for Sentinel Life Medicare Supplement LA and Sentinel Life Medicare Select LA. Call 1-800-998-7715 to get contracted with Sentinel Life.


Sources: KHN, Reuters, Agent’s Sales Journal, Politico, The Associated Press

Tags: United of Omaha Phase VI, senior market news, Medicare Supplement, Medicare News, Sentinel Life Medicare Supplement, United of Omaha Medicare Supplement

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