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Medicare Blog | Medicare News | Medicare Information

Five Key Truths About Our Industry

Posted by Lauren Hidalgo on Fri, May 10, 2013 @ 10:59 AM

Medicare Supplements

There are a lot of benefits to working as a senior insurance agent. Frankly, the industry is booming, and with 10,000 seniors aging into Medicare every day it won’t be slowing down any time soon. If you are considering getting into insurance or switching from a different niche of the industry, there are some things you should keep in mind for best chance at success.

Five key "truths" about our industry:

  1. You are a salesperson. It’s important to accept that as a salesperson you need to be good at selling. Obviously, this doesn’t mean selling a senior a product they do not need or cannot afford at that time. It means becoming their trusted advisor and educating them to choose the products that will help them live comfortably from the beginning of their retirement to when their needs change as they continue to age.

  2. You are running a business. You are now the owner of your own small business and you are your only job security. This might seem scary at first – or it might seem liberating – however, your highest priority is going to be making a profit and staying in business. Three things that will help you are prospecting, closing, and servicing your clients. The majority of your time day in and day out should be spent focused on these activities.

  3. You cannot "wing it." You need to have a plan to follow every day; the number of calls you need to make and a script ready for every call. This way you can insure you say exactly what you need to in the most efficient way possible. Remember to practice your scripts until they come naturally and don’t sound canned or rushed. This will help you to increase your ratio of prospects turning into clients.

  4. You have to work hard. The Med Supp business is booming but it’s also competitive. You will need to push yourself harder than everyone else. As Zig Ziglar, a famous motivational speaker once said, "The harder you are on yourself, the easier life will be on you." If you put in the hours and are willing to do the work it takes, you will find yourself poised for a successful venture in the industry.

  5. You must take 100% responsibility for your business. If your numbers aren’t where you want them to be, own up to them. See that as a warning sign and make the necessary changes. Maybe you need to start marketing online with a website or selling Medicare Supplements over the phone. Instead of making excuses outside of yourself take control of your business and become in control of your success.

PSM is your partner for success in the senior insurance market. Build your portfolio with everything from competitive Medicare Supplements to Final Expense plans to Hospital Indemnity, Long Term Care and Annuities. If you find yourself stuck or need assistance, please call our marketers at 1-800-998-7715. We are here to keep you on track and help you navigate your way into and through this competitive and lucrative market.

Please give us your feedback!
What tips do you have for those new to the industry? Anything you would add to this list?

 

Source: LifeHealthPro

Additional Updates:
  • Lucrative New Senior Market Niche - Learn More
  • The Next Senior Market with 14.5 Million Prospects - Learn More

Tags: Sales Tips, Success Tips, health insurance industry, Equitable Life Medicare Supplement, Customer Service, Sentinel Life Hospital Indemnity

How to Effectively Build Your Brand

Posted by Lauren Hidalgo on Fri, May 03, 2013 @ 10:26 AM

Medicare Supplements

By building an effective brand for your business you can separate yourself from the competition in this industry. Creating an effective brand is one that convinced people to buy “you” before they step foot into your office or talk to you over the phone. Determine your brand in your community and see if people already know who you are. If they do, what is the brand they identify with your name? Does is help to separate you from the competition or does it lump you in with everyone else?

Here are some ways to develop a positive brand that allow you to stand apart from your competition:

  • Old-fashioned values. This means treating people with respect; explaining things in a way people can understand, and listening intently so you can truly hear your client’s needs. You are always focused on your client’s agenda, not your own. If you say you’re going to do something you do it, and if you make a mistake, take responsibility and find a solution as soon as possible.

  • Expert knowledge. Be among the absolute best at what you do. Study the art of our craft and become an expert in the field. Also, it’s important to know the products you represent. It’s been said the products you recommend will only account for 10 percent of your success in gaining new clients. So you should know 100 percent of that 10 percent.

  • Genuine understanding. Since in the Medicare Supplement field you will be working almost exclusively with either retirees or people getting ready to retire it’s important to understand what your clients are going through. Become an expert in your niche. You don’t need to be jack-of-all trades but rather a specialist in your field. Genuine understanding can only be demonstrated over time by having a passion for serving the needs of your clients.

An effective message and brand along with a great marking plan can lead to the successful practice you’ve been working toward. If you have any questions, please give your marketer a call at 1-800-998-7715.

Please give us your feedback!
What steps have you taken to build your brand? How has it changed your business?

 

Source: LifeHealthPro

Additional Updates:
  • There's a New Med Supp in Town - Learn More
  • 14.5 Million MA Members - Over Half are on a Zero Dollar Premium Plan - Learn More

Tags: Success Tips, Senior Market Advice, Web Marketing Advice, Web Tips, Customer Service, Cigna Medicare Supplement, Sentinel Life Hospital Indemnity

Proposed Medicare Advantage Cuts Reversed

Posted by Lauren Hidalgo on Fri, Apr 05, 2013 @ 09:58 AM

Medicare SupplementsOn Monday the Centers for Medicare & Medicaid Services scrapped the proposed 2.2 percent cut to Medicare Advantage plans. America’s Health Insurance Plans (AHIP) was against the decrease all along, launching a campaign lobbying against it which included television ads, studies defending Medicare Advantage, and a letter-writing campaign with members of Congress. AHIP argued that seniors and those with disabilities enrolled in these plans would face higher premiums, reduced benefits and some loss of coverage options if these cuts were put into effect.

Instead, the Medicare agency announced that it would offer a 3.3 percent payment increase for next year. Jonathan Blum, CMS acting principal deputy administrator explained, "The policies announced today further the agency’s goal of improving payment accuracy in all our programs, while at the same time ensuring program stability and preserving beneficiary choice."

AHIP praised the agency for avoiding what it termed a "crushing blow" to Medicare Advantage beneficiaries. President and CEO of AHIP, Karen Ignagni, stated "CMS has taken an important step to help stabilize Medicare Advantage at a time when the program is facing significant challenges." She continued by saying that AHIP will continue to work with policymakers in both parties "to strengthen this critically important part of Medicare that provides high-quality, affordable coverage to more than 14 million seniors and people with disabilities."

This change is seen as a huge victory for health insurance lobbyists who worked very hard to reverse these potentially devastating cuts. However this is hardly the end of the Medicare Advantage trial. Medicare Advantage plans are still on the road to several major long-term alterations in the next few years. We will just have to wait and see which ones actually go into effect.


Please give us your feedback!
Does this reversal suprise you? OR did you figure their cuts wouldn't go through? What do you think is next for Medicare Advantage?

 

Source: Benefitspro.com, National Review

Additional Updates:
  • There's a New Med Supp in Town from Cigna - Learn More
  • Cigna Med Supp Gift Card Contest Starts Now - Learn More
  • 14.5 Million MA Members - Over Half are on a Zero Dollar Premium Plan - Learn More
  • Omaha Insurance Company Med Supp will be Released in FL, IA, OK, TX, VA - Learn More

Tags: senior market news, Medicare Advantage News, Cigna Medicare Supplement, Omaha Insurance Company, Sentinel Life Hospital Indemnity

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