With today’s ever evolving internet technologies, its social forums, and marketing techniques, many businesses spend thousands of dollars every year on a professional website design, search engine optimization and pay per click campaigns.
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In the 21st century, having an online presence is vital to the growth of your business. If your business doesn’t already have a Web site, then your first step should be to research and find an easy to maintain, all in one Web site solution. There are many companies, such as HubSpot and Go Daddy that make setting up and maintaining your own Web site both cost effective and easy - no IT department required.
In addition to your own Web site, you will also want to sign up for popular networking sites such as LinkedIn and Facebook. These free sites allow you to post information about yourself and your business, and can act as a communications hub among you, your colleagues, and your clients.
Lastly, explore Web site forums and blogs related to your business and answer questions or comment on current issues. Slowly but surely you can establish yourself as an expert among those audiences leading to referrals and leads. Don’t forget to plug your business by adding your professional contact information in your forum signature or after a comment you post on a blog.
Visit our blog each week for more tips. Also, if you have any brilliant ideas to contribute to this series please contact us to possibly have your own entry posted right here.