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Medicare Blog | Medicare News | Medicare Information

Physicians Medicare participation on the rise

Posted by Guadalupe Cantu on Fri, Aug 23, 2013 @ 02:33 PM

Medicare SupplementsIn recent years, the numbers of doctors who have chosen to participate in Medicare program have risen. According to a Department of Health and Human Services, it rose by one-third from 2007 and 2011. The growth can also be seen in the 2011; about 1.25 million physicians billed Medicare, compared to the 925,000 of those who billed for their services in 2007, as reported by HHS Office of the Assistant Secretary for Planning and Evaluation.

According to Jonathan Blum, deputy administrator and director for the Center of Medicare, the trend "provides a more complete picture of how physicians choose to participate in the Medicare system."

The growth has continued despite the physicians complaints about Medicare payment caps, new paper work requirements, and Congress political delays of the payment of the Medicare beneficiary system, which could lower rates by 30% and is designed to ensure Medicare expenses do not exceed GDP growth.

However, in a Wall Street Journal article, it was reported that there was an increase in physicians opt out rate from the Medicare program, the number had risen from 3,700 doctors in 1997 to 9,500 in 2012, commissioning an investigation to the findings.

In spite of the WSJ article, Medicare Payment Advisory Commission (Medpac), reported that even though older doctors are opting out of the Medicare system, more new primary care professionals are opting into the system, according to Blum.

The researchers found that office based doctors made up 90% of those accepting new Medicaid patients, and Medicare patient found doctors in a timely manner. They also found 28% of the 7% of Medicare patients searching for new primary care doctors had a challenging time finding one that accepted Medicaid the year before. These are rates similarly aligned to those of private insurers, said Blum.


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Source: USA Today

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Tags: Insurance advisor, Senior insurance, Health Insurance, Medicare Supplement, Medicare News, health insurance industry, insurance companies

Roadmap to excel as an advisor

Posted by Guadalupe Cantu on Fri, Aug 16, 2013 @ 12:48 PM

Medicare SupplementsRunning a business can be a daunting task; even more so, if the business has been running on survival mode for the last couple of years. Everything that has been tried to ensure success has returned nothing but disappointment.

What went wrong? Why is the business only hanging by a thin thread? The business has a marketing plan in place and a large budget to focus on traditional and new media techniques; such as, direct mail, radio, emails, and search engine optimization (SEO). Plus, it offers a wide range of products that the public wants. Yet, nothing seems to work!

For many advisors, it is hard to see that the problem comes from poorly designed marketing campaigns. Too often, advisors are too eager to sell their product. They focus on getting one message out to the masses, and expect to see a great influx of leads to be quickly converted into sales.

Instead, focus on the targeted audience and identify what their needs are. Once this has been determined, then the marketing message and campaigns can be tailored accordingly. Do the same to the other product lines, identify, categorize, customize, and so on. Soon, your hard work will pay-off, and you will see leads building up.

Engage them further, once the prospect has made contact; follow up with a call, invite them to a free event, offer a free report or direct them to informative video feeds on your website. These little actions will help keep the dialogue open and help ease their decision into becoming a new customer.

Just remember by building an effective marketing plan that will allow you to identify prospects needs, match them with the proper product line, and build a system to engage them and follow up, you should be well on your way to the road to excel as an advisor.

Question: Do you feel your business is hanging by a thin thread? Would revamping the marketing approach help your business move in the right direction?


Please give us your feedback!
Do you feel your business is hanging by a thin thread? Would revamping the marketing approach help your business move in the right direction?

 

Source: LifeHealthPro

Additional Updates:
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  • Assured Life Association/Woodmen of the World: October 2013 Med Supp Rate Adjustment for OH, WA, and Med SELECT for OH. Learn More
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  • Everence Agent Training Webinar Aug 14 - Learn More

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