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Medicare Blog | Medicare News | Medicare Information

Understanding the Important Role of Social Media

Posted by Lauren Hidalgo on Fri, Nov 18, 2011 @ 08:30 AM

Medicare SupplementsIn the past few years it has become more and more evident that the Internet is not a passing fad. It’s no longer a means of achieving more success but of staying in the game. Therefore, your marketing strategy is no longer "should I be marketing on the Internet?" but "how do I effectively market on the Internet?" This can be a daunting task, especially if you are new to online marketing. The most important thing is to realize all of the opportunities and revenue when you expand your business to sell Medicare supplements online.

It’s no surprise that the role social media plays is huge. In fact, social media is the No. 1 activity on the web, and if Facebook alone was a country it would be the third largest nation in the world with more than 800 million active members. There is a whole new realm of success in internet marketing; here are the three most popular social media websites to be using:

  1. Facebook. As I said before, Facebook has the largest reach in social media today. However, it’s important to note that Facebook has a more "relational" sales style than "transactional." Share helpful videos and articles as well as photos from your company events and holiday parties. Steve Savant, author of "How to Become an Internet Sales Superstar" and host of the daily Internet talk show Business Insurance Zone explains, "Facebook is the estrogen zone." His suggestion as you start initially is to request to post photos via a spouse or other family member’s personal page, showing you with clients or at an event. Their friends can comment asking what you do, request a meeting, or offer a referral.

  2. Twitter. Twitter is excellent for getting the word out about your recent YouTube videos, upcoming events, as well as linking to your informational industry articles. With only 140 characters allowed (including spaces and punctuation) it’s important to think of a meaningful message to entice your prospects and clients to click on your link and explore the content further.

  3. LinkedIn. LinkedIn is usually thought of as the “business Facebook” in the social media world. Though it is not as social as its counterparts, their Groups are a great way to network and discuss industry topics with those who can relate. Also, your profile will allow you to connect with past coworkers who might provide referrals and connect with other agents who you want to work with.

To help spread the word, put your social media URLs on your e-mail signature and company stationary. Let your clients know they can find industry news and continuing education about their plans by "Liking" your page or "Following" your Twitter. Also, you should link to these sources on your homepage to further the information prospective clients have access to.

Though breaking into the social media sector may seem overwhelming at first, the referrals and business commissions are worth the extra effort to get involved. If you need any help or have questions, please call you marketer at 1-800-998-7715 for more information.

Please give us your feedback!
Do you use social media in your marketing? How has it helped you in your business? What did you do to get started?

Source: InsuranceNewsNet

Additional Updates:
  • Woodmen of the World/Assured Life Med Supp Application Tips - Learn More
  • Assured Life Med SELECT Provider Directory Update - Learn More
  • Woodmen of the World Rate Increase of Colorado - Learn More
  • Gerber Life Med Supp Application Tips - Learn More
  • Gerber Life Med SELECT Provider Directory Update - Learn More
  • Gerber Life South Dakota GI Rights Update Notification - Learn More
  • Gerber Life Medicare Supplement Rate Increase for Utah - Learn More
  • Gerber Life Medicare Supplement Rate Increase for Florida - Learn More

Tags: Senior Market Advice, Senior Market Success, Web Tips, technology, Customer Retention, Assured Life Medicare Supplement, Leads, Woodmen of the World Medicare Supplement, Customer Service, Gerber Life Medicare Supplement

The Key to Closing: Asking Questions

Posted by Lauren Hidalgo on Fri, Nov 11, 2011 @ 10:15 AM

Medicare SupplementsAs most agents know, selling is not about closing. A poor closing ratio is a manifestation of the trap some salespeople fall into during the beginning of the sales process. Instead, sales are about establishing a relationship with your prospects and clients based on your real interest in their supplemental insurance needs. If you have found yourself having trouble closing lately, it is time to start asking yourself some questions.

  1. Are my leads qualified?

  2. Are my prospects interested or are they just tire-kicking?

  3. What questions do I ask?

  4. What is my follow up plan?

When you obtain a lead you will want to assure you have an interested client that will not result in a “tire kicker” who will waste your time. When you receive referrals they will most likely be interested. However, it is especially important to qualify when your leads have been purchased from a third party source.

Once you have confirmed the prospect is interested take time to ask questions to help you determine which products will best for their needs. In addition to a Medicare Supplement that suits their budget you can also suggest final expense insurance, short term insurance, or long term care insurance. Combo Apps, available from Forethought Life and Sentinel Life, allow you to use one application for both a Medicare supplement and final expense plan. By suggesting multiple products for the same client you have the opportunity to increase your commissions and customer retention, build your brand, and expand your business.

If your prospect is interested but not ready to make a buying decision immediately, follow up with them. Email can be useful, but a phone call is more personal and will show your genuine interest in their insurance needs.

Please give us your feedback!
Have you found that a problem with closing is a symptom of another problem? What do you change when you are having trouble closing?

Source: LifeHealthPro

Additional Updates:
  • HOT New Med Supp Carrier from Heartland National - Learn More
  • Gerber Life Medicare Supplement Rate Increase for CO & NJ - Learn More

Tags: Success Tips, Senior Market Success, Heartland National Medicare Supplement, Creating Value, Gerber Life Medicare Supplement

Optimistic Forecast for Med Supp Market

Posted by Lauren Hidalgo on Fri, Nov 04, 2011 @ 08:40 AM

Medicare SupplementsIn the last five years, insurance producers have gone through exciting and risky times. Medicare insurers are on the rise and have added millions of policyholders while other sectors of the insurance industry have seen very little growth. Though the changes in the market have yet to end, there are several reasons to be optimistic about the Medicare Supplement market in the coming years.

  1. Tremendous growth of Medicare beneficiaries. The projected increase from 2011 to 2030 is 70%, from 48.6 to 80 million. This is mainly due to the Baby Boomer generation qualifying for benefits at 3 million a year.

  2. Prescription drug costs are lower. Even with the talk about health care costs increasing, the Part D donut hole is closing and seniors are now paying less for their prescription drugs than they were in 2006. Also, due so several brand name medications becoming generics, this amount will continue to decrease, at a rate of approximately $0.65 a day until 2015.

  3. Quality Star Ratings. There is a consensus among Medicare agents that customer service from Medicare Supplement carriers exceeds that from Medicare Advantage carriers. However, in order to provide incentive for Med Advantage carriers to provide good service, CMS is now offering additional compensation for those carriers who score above three stars and the opportunity to sell year-round for those Med Advantage carriers with five stars.

  4. Employers favor individual plans. Several larger Fortune 500 companies are beginning to no longer offer group retiree benefits. Thus, those retirees have to shop the individual market for their plans. Though call centers have captured the majority of this business, the replacement market is growing and the trend is expected to continue.

  5. Interest in shopping online. The Boomer generation is very open to researching products online, and reaching buyers via Pay-Per-Click and Search Engine Optimization is becoming increasingly popular. Those agents interested in selling Medicare Supplements online have an advantage, especially for those seniors just turning 65.

Medicare is a growth-driven market due to the demographic shifts in the United States. With all of the agents needed to serve these seniors and the ability to reach infinite numbers online, the senior insurance market has many opportunities ahead. We at Precision Senior Marketing are dedicated to providing you with the best Med Supp products and Med Supp sales techniques to get the edge on the competition. Feel free to contact us directly at 800-998-7715 for more information.

Please give us your feedback!
Have you experienced the growth opportunities in the Medicare market? What do you think of the Med Advantage carriers with five stars getting to sell all year long? What aspects of the market excite you the most?

Source: LifeHealthPro

Additional Updates:
  • MedAmerica Now Available in Iowa and Michigan - Learn More
  • UnitedHealthcare Med Advantage Plan Names & Enrollment Processing Info - Learn More
  • UnitedHealthcare Plan Selection on Applications - Learn More
  • Gerber Life Medicare Supplement Rate Increase for Missouri - Learn More

Tags: MedAmerica Transitions, senior market news, Medicare Advantage, Medicare Supplement, health insurance news, insurance news, Gerber Life Medicare Supplement

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