With many baby boomers losing their jobs or being forced to retire early, many are turning to Medicare to fill the gap created by the loss of their primary health insurance. As experts in the field, we know that Medicare itself is insufficient to meet the needs of the long life expectancies of baby boomers and seniors. With two Medicare solutions available – Medicare Supplement and Medicare Advantage – how is a client to choose which is the best for them?
In our experience, Medicare Supplement has proven to be a more stable product and suitable for the vast majority of clients. Medicare Advantage can be a great option for the right client; however there are several inherent attributes that make it a riskier investment. Here are some key risk points to discuss with your clients if you are considering selling Medicare Advantage:
Medicare Blog | Medicare News | Medicare Information
Proactively call your clients to alleviate their fears and concerns
As an expert, now is the perfect time to call your clients and answer questions, as well as correct any misinformation they may have come across. Providing answers to their questions will alleviate their fears and concerns and further strengthen your advisor-client relationship. If you don’t have the answers, work with them to find a solution – an excellent opportunity to cross sell a new product.
Quality in business is all about exceeding customer expectations. “Exciters” are product and service benefits that excite customers because they don’t expect them. Exciters are vital to increasing customer loyalty, recommendations, and brand image. Proactively calling your clients, recession or no recession, is an exciter that is a sure way to grow your business over the long term. Remember, retaining a current client costs five times less than gaining a new one.
|Get online or expand your existing web presence |
In the 21st century, having an online presence is vital to the growth of your business. If your business doesn’t already have a Web site, then your first step should be to research and find an easy to maintain, all in one Web site solution. There are many companies, such as HubSpot and Go Daddy that make setting up and maintaining your own Web site both cost effective and easy - no IT department required.
In addition to your own Web site, you will also want to sign up for popular networking sites such as LinkedIn and Facebook. These free sites allow you to post information about yourself and your business, and can act as a communications hub among you, your colleagues, and your clients.
Lastly, explore Web site forums and blogs related to your business and answer questions or comment on current issues. Slowly but surely you can establish yourself as an expert among those audiences leading to referrals and leads. Don’t forget to plug your business by adding your professional contact information in your forum signature or after a comment you post on a blog.
Visit our blog each week for more tips. Also, if you have any brilliant ideas to contribute to this series please contact us to possibly have your own entry posted right here.