At PSM, we know that success in this business starts with visibility in your own community. That’s why we’re excited to announce a brand-new resource now available: The Local Lead Guide—your go-to playbook for grassroots marketing and lead generation.
The Local Lead Guide is a practical, customizable toolkit built to help you attract more clients in your ZIP code using tried-and-true strategies like:
Building a strong local presence online
Hosting educational events in your community
Running simple but effective direct mail campaigns
Engaging through local social media groups
Activating referrals and forming trusted partnerships
Launching polished, localized ad campaigns
It’s packed with checklists, scripts, templates, and real-world examples to help you take action—no fluff, no guesswork.
Agents who consistently generate their own leads don’t just grow faster—they build stronger, more sustainable businesses. The Local Lead Guide is designed to help you do just that. With tools that are easy to use and customize, you’ll be able to:
Establish yourself as the go-to local expert
Build a pipeline of warm, referral-ready prospects
Increase your visibility and credibility—without relying on paid lead vendors
Start using the Local Lead Guide today and take control of your growth. Whether you’re just getting started or ready to scale, this is your roadmap to becoming the agent everyone in town knows and trusts.
Need help getting started?
Reach out to your account manager—we’re here to support you every step of the way.