Welltok Report - 65 Years Young:
Welltok's New Research Shows Seniors Want More Health and Wellbeing Support from Medicare Plans
Welltok, which works with national and regional health plans, conducted a nationwide survey of 1,000 seniors age 65 and older to gather primary data on what seniors are looking for from their plans, how they want to be communicated with and their health priorities. Key findings of the newly released survey include:
"Seniors are the fastest growing population, and health plans will lose if they treat them as a homogenous population," said April Gill, vice president health plan market solutions for Welltok. "We analyze all types of data to understand and target seniors to drive health actions, including gathering insights and preferences directly from consumers themselves. Our Medicare acquisition and retentions solutions are designed to deliver the personalized experience that seniors not only want but expect from their plans."
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