Mutual of Omaha to Enter Medicare Advantage Market in 2019
I'm sure if you've spent even a short amount of time in the Insurance industry you will recognize the name Mutual of Omaha.
But did you know that Mutual of Omaha will begin selling its first Medicare Advantage health plan in 2019?
Mutual of Omaha will work in cooperation with Lumeris Inc., a St. Louis company that will arrange health provider networks and manage the plans.
It’s a big step for the Omaha-based insurer, which got out of the individual and small-group health insurance business more than a decade ago, although it has sold Medicare Supplement plans since 1966 and is the second-largest source of those plans.
But Medicare Supplement enrollment is declining and Medicare Advantage sales are increasing, said Brad Buechler, a Mutual executive vice president.
Medicare Supplement insurance, also known as Medigap, is sold by private companies to help pay some costs not covered by government Medicare.
Medicare Advantage plans also are sold by private companies but are an alternative to government-run Medicare, providing the traditional coverage plus other benefits.
About one-fifth of Medicare recipients use Medicare Supplement coverage to augment their Medicare plans. About one-third use Medicare Advantage plans, and Kaiser Family Foundation predicts that share to pass 40 percent by 2027.
“The goal here is to ensure that we’ve got all of the interests of all parties aligned through the whole health care delivery value system,” Buechler said.
Between 2001 and 2007 Mutual got out of small-group, individual major and group health insurance, dismantling its health care provider networks.
Lumeris has the expertise to set up new networks of providers that want to practice “value-based” care that depends on good medical outcomes rather than traditional fees for each medical service, Buechler said.
Lumeris also will help identify metropolitan statistical areas — yet to be selected — where the new plans can compete for significant market share, he said.
Mutual, which is likely to count more than $8 billion in revenue this year, will own the plans under the Mutual Medicare Advantage name and will provide brand, marketing and distribution expertise and capital.
Mutual declined to reveal its financial goals for the Medicare Advantage business.
Buechler said the plans will have “narrow” networks, meaning clients will choose from limited numbers of physicians, hospitals and other care providers. Such managed care networks are designed to reduce costs while improving efficiency and medical outcomes.
The two companies expect the first plans to be ready for the Medicare open enrollment period that starts Oct. 15, with advertising leading up to that and plans taking effect Jan. 1, 2019.
Precision Senior Marketing is a proud partner of Mutual of Omaha and we look forward to offer agents another quality Mutual of Omaha product as soon it comes available.