Google has released an update to their requirements concerning healthcare insurance providers wishing to advertise on their Google Ads platform.
On June 2, 2021 Google will require health insurance providers that wish to advertise with Google to obtain a certification proving they are licensed to sell insurance products they are advertising.
The new certification requirement is designed to prevent misinformation, confusion or fraud by only allowing government exchanges, first party providers and licensed third party brokers to run ads on the google platform.
Advertisers can begin to apply for certification through G2 on May 3, 2021. If they do not complete certification by June 2, 2021, they will no longer be able to serve their ads.
One Time Application Fee (Non-Refundable)
To apply for certification, you will be required to submit a one-time application fee. You have the option of applying for one or several states.
0-20 licensed states/locales = $39 per state/locale up to 20
21-40 licensed states/locales = $780 + $29 per state/locale over 20
41+ licensed states/locales = $1360 + $19 per state/locale over 40
A Google spokesperson stated “Advertisers will not need to complete a separate certification form for each state they’re licensed in. In the certification flow, advertisers will be asked to provide the states they are licensed to sell health insurance coverage in – G2 will then verify each of these claims as part of the overall approval process.”
Google claims the certification will “create an additional layer of protection on top of our longstanding misrepresentation policies, which prohibit advertisements with misleading claims about insurance plans or the advertiser’s affiliation with the government.”