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The Only Free Lead: Referrals

Posted by Nicole Andreas on Mon, Nov 24, 2008 @ 06:05 PM

 

Increase Your SalesReferrals are the easiest way to grow your business.  Take advantage of the relationships you have already established with clients to leverage new leads.  Referrals are more likely to purchase your product and service to leverage new leads.  Referrals are more likely to purchase your product and service and require less time to build rapport than a cold lead.  Here are some helpful tips to get more referrals:

  1. Let your clients know that you always welcome referrals.

  2. Let your clients know how to refer your business - have them call the referral to let them know you will be calling.

  3. Tell your clients all the ways you can benefit your customers to improve your position.

  4. Always thank your referrals and have a consistent process for rewarding the referring party.  A verbal thanks followed by a written thank you and a small gift is a good rule of thumb.

  5. Always follow up with all of your contacts to ensure that your first to come to mind when they have an opportunity to refer your business.

  6. Understand why your clients refer you and continue to improve on it.

  7. Become a good referral source yourself; others will reciprocate!

Tags: Sales Tips, Referrals, Building Client Relationships

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