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Medicare Blog | Medicare News | Medicare Information

Make Your E-Blasts Stand Out

Posted by Lauren Hidalgo on Fri, Feb 01, 2013 @ 11:20 AM

Medicare Supplements As you get your marketing plan for 2013 together, one of the things you might want to consider implementing into your business is e-mail marketing. This can be a very cost effective way to reach prospects and connect with them early on. Whether you’ve been e-blasting for years or you are just getting started, here are a few things to use as an outline when putting your campaigns together..

  • Use your prospect’s first name: Most e-blast software has a personalization feature that allows you to use your prospect’s first name. When you use the first name in the subject of the e-mail studies show that a person is more likely to open it. Your message cannot be read if the recipient doesn’t open it first.

  • Be urgent: Use a time sensitive subject like “Webinar Starts in One Hour” or “Be Sure to get this Great Product Now” in order to entice your prospect to open the e-mail and read it.

  • Make it mysterious: Create curiosity by using questions in the subject and body of the e-mail. For example, instead of saying “Twitter is the #1 Social Media Platform” ask “What is the #1 Social Media Platform?”

  • Deliver exclusivity: Give your subscribers preferential treatment. If you just posted a YouTube video, for example, be sure your subscribers are the first to know.

  • Be consistent: Send your e-mails at roughly the same time each day and keep the form consistent. This will train your audience to expect your messages, and make it easier for them to read regularly.

  • Split testing: Curious which campaign will bring the best response? Try doing an A/B test and send one version to half your audience and the other version to the other half. Keep track of the analytics to see which gave you the best response and cater to that going forward.

  • Less (copy) is more: Stay away from writing a long drawn out e-blast. Aim to keep them short, sweet and punchy.

  • Include a P.S.: This could be a call to action, a quote, a statistic, or anything else you could use to grab your audience’s attention.

  • Use a strong call to action: How do you want your prospects to reach you once they are interested? Whether it’s by filling out a form on your website or giving you a call, make sure it is obvious to your audience and easy to execute.

  • Use a picture in your signature: People crave human connection. Consider putting a personal photograph next to your signature to remind your clients the e-mail came from you personally, and not a robot.

Staying in front of your clients is important in this competitive environment. If you have any questions about e-mail marketing, what platforms to use, and where to find templates for your e-blast, feel free to call your marketer at 1-800-998-7715.


Please give us your feedback!
Do you have any other tips to share that you've learned from doing e-blasts? Do you find they are a good way to keep in front of your clients?

 

Source: Senior Market Advisor, LifeHealthPro

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