Websites can be overwhelming to business owners. Everything from choosing layouts, to creating content and keeping it updated takes time and considerable resources. However, even if you’re unable to commit the time or money to creating a comprehensive website at this point in your business, a landing page is a good option. Your landing page serves as your online business card and can be as simple as one page with your contact information, a short introduction to your business, and a contact request form. This is a quick and effective way to establish your web presence and legitimize your business.
With a landing page you still choose a domain name, but the size of the website is much smaller. It can be created easily via several template site options, and is easy to maintain yourself periodically. For more information on setting up your landing page and advice on the best information to include, contact your PSM marketer at 1-800-998-7715.
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Do you have an online business card? How has it helped your business? Do you feel like your website helps you with prospecting?
Source: Senior Market Advisor