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Medicare Blog | Medicare News | Medicare Information

5 Tips for Establishing Your Web Presence

Posted by Lauren Hidalgo on Fri, Oct 19, 2012 @ 10:24 AM

Medicare SupplementsWebsites can be overwhelming to business owners. Everything from choosing layouts, to creating content and keeping it updated takes time and considerable resources. However, even if you’re unable to commit the time or money to creating a comprehensive website at this point in your business, a landing page is a good option. Your landing page serves as your online business card and can be as simple as one page with your contact information, a short introduction to your business, and a contact request form. This is a quick and effective way to establish your web presence and legitimize your business.

Here are a few things to keep in mind when you are creating your landing page:

  1. Have a Strong Call-to-Action: What do you want your prospects to do when they reach your website? Do you want them to call you for more information? Submit their information via an online form? Join your educational mailing list? Whatever it is you want from your visitor, make sure it is obvious.

  2. Include Credibility Indicators: Request a few testimonials from your happy clients to post on your landing page. Seeing that other people are happy with your service will help those on the fence about working with you make the decision to move forward.

  3. Keep it clean and simple: You don’t want your landing page to become too busy, crowded or hard to read. Eliminate all of the unnecessary information; break down content to small, easy-to-read paragraphs, and use bullets to highlight the most important points.

  4. Use video: Use your landing page to introduce yourself to your prospects and talk about your products. You can also use video for an educational opportunity to help prospects make a more informed decision on which product would work best for them.

  5. Measure effectiveness: Once your page is live be sure to check your analytics and click rates. You may see cause to change your layout or verbiage. Experiment until you see the results you are looking for.

With a landing page you still choose a domain name, but the size of the website is much smaller. It can be created easily via several template site options, and is easy to maintain yourself periodically. For more information on setting up your landing page and advice on the best information to include, contact your PSM marketer at 1-800-998-7715.


Please give us your feedback!
Do you have an online business card? How has it helped your business? Do you feel like your website helps you with prospecting?

 

Source: Senior Market Advisor

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Tags: United Healthcare Medicare Supplement, Sales Tips, Success Tips, Senior Market Advice, Web Tips, technology, Heartland National Medicare Supplement, Combined Insurance Medicare Supplement

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