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Medicare Blog | Medicare News | Medicare Information

The Annual Enrollment Checklist

Posted by Lauren Hidalgo on Fri, Sep 02, 2011 @ 08:17 AM

Medicare SupplementsAnnual Enrollment Period (AEP) starts early this year on October 15 and goes through December 7 for business that will become effective January 1, 2012. During this time your clients will be able to switch their Medicare plans. AEP is the height of the Medicare season, and with the summer winding down this weekend now is the time to start really focusing on preparing for the season. Have you taken your Medicare Advantage certifications or requested 2012 materials? Do you have a clear cut marketing strategy? Do you have all the products you need in your portfolio? If you said yes you are ahead of the game. If not, check out this checklist to ensure you have a successful AEP season.

Annual Enrollment Checklist:

  1. Complete Certifications – For Medicare Advantage products you need to recertify ever year. It will help you brush up on product idiosyncrasies as well as the conversion rules regarding replacement of Medicare Advantage business with Medicare Supplement. If you need instruction on how to complete certification for the carriers you represent, please call your marketer at 1-800-998-7715.

  2. Request Supplies – Request supplies from your PSM marketer now to prevent multiple week delays that could occur once AEP starts and the company gets bogged down by requests. Requesting in advance will ensure you have the materials you need in order to start right away recruiting and servicing your clients on October 15th.

  3. Plan your Marketing Strategy – Are you hoping to host an event? Mail marketing materials? Complete your website? Identify the marketing goals you want to achieve before the season starts and set a timeline to encourage yourself to complete the tasks on time. Actualize your goals with a well executed marketing plan and see your sales benefit.

  4. Identify the best rates – With rates changing year to year it is a good idea to identify the product with the best rates in each of the areas you will be prospecting during AEP. With an easy-to-read chart you can save time by quickly identifying the best rate associated with the plan that best serves your clients’ needs.

  5. Diversify your Portfolio – Have you considered taking on other senior products in order to diversify your sales? For example, Forethought Life and Sentinel Life eeach offer a Combo App allowing you to write a Medicare Supplement and Final Expense policy on the same application thus enhancing your sales and commissions. PSM specializes in Medicare Supplements, Final Expense, Long Term Care Insurance, and Annuities to ensure that our agents have a diversified portfolio to meet the needs of their senior clients.

Don’t let October 15th catch you by surprise; take time to prepare your business to accommodate the clients who will be requesting information and new plans. Contact your marketer at 1-800-998-7715 with any questions, concerns, or products you need to add to your portfolio. Here’s to a successful and profitable AEP.

Medicare Supplements Precision Senior Marketing will be closed Friday, September 2 after 12:30pm and Monday, September 5 for the Labor Day holiday. Regular 8am-5pm CDT hours will resume Tuesday, September 6. We wish you and your loved ones a happy holiday. We appreciate your business and the opportunity to serve your needs.


Please give us your feedback!
What are you doing to prepare for AEP? What have you done in the past to ensure your success? Do you have any tips for those who may be experiencing their first season?

Additional Updates:
  • Introducing Forethought Freedom Final Expense - Learn More
  • Assured Life Medicare Supplement Rate Increase for Arkansas - Learn More
  • Gerber Life Medicare Supplement Rate Increase for OK, TX, and WY - Learn More

Tags: Senior Market Advice, Medicare Advantage, Medicare Supplement, Assured Life Medicare Supplement, Forethought Medicare Supplement, Customer Service, Gerber Life Medicare Supplement

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