2020 COVID-19 and its Impact on Medicare Consumers Study
Deft Research recently published the 2020 COVID-19 and its Impact on Medicare Consumers Study. This national study of more than 3,000 Medicare eligibles reveals how the current global pandemic is affecting seniors both now and with an eye to the fall AEP.
The study takes a deep dive into several areas germane to carriers, agencies and consultants who seek to maximize sales efficiency during the annual sign-up period.
The main focal points of the study are:
1) The impact COVID-19 has had on seniors’ daily lives
2) Their loyalty to carrier post-pandemic
3) Current levels of switch intention by Medicare product
4) How senior shopping will look different going forward
5) The impacts of telehealth on the member experience
This brief will examine just one of the points above—prompting Medicare beneficiaries to shop heading into the AEP. The full COVID-19 and its Impact on Medicare Consumers Study will be followed in late August with a short addendum report that will highlight any changes in study data right before the start of the selling season. For more information on the report, please contact your Deft Research associate or visit www.deftresearch.com.
About the Research The COVID-19 and its Impact on Medicare Consumers Study is the fourth study in the 6-part Senior Market Insights Service for 2020. This study surveyed over 3,000 Medicare eligibles, providing a comprehensive look at how the COVID-19 pandemic is changing the way seniors live, and how they will shop this fall. Carriers, agencies, and consultants alike can gain from understanding the impact this healthcare crisis may have on the upcoming selling period