Stand Apart from Your Competitors
Posted on Fri, Sep 23, 2011 @ 10:24 AM
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 It is important that every agent develops a strategy to stand out amongst talented competitors to build a successful career. By developing a solid plan you will create your own category and brand to help you achieve your goals. Mark Gaunya, co-author of Bend the Healthcare Trend, explains that from a branding perspective there are five questions to ask yourself in order to work towards combining your knowledge and experience in creating your own category.
- What subject are you passionate about? By identifying what you are passionate about you’ll know what to focus on for your success. Mark Gaunya advises, “Passion can’t be faked, and it’s what separates superior from average results.”
- What is your area of focus? Are you exclusively selling Medicare Supplements? Do you offer a complete portfolio of all the supplemental insurance products? Once you have decided on your niche, develop a strategy to achieve long-lasting success.
- What is your hook? This is what will separate you from other agents and help you gain recognition as an expert in your field.
- What local and national media partnership opportunities do you have? Connect via phone, email, and social media to offer your expertise for free in order to get your name out in your community. Especially with Annual Enrollment Period coming up, now is a great time to create a YouTube video on a topic of interest or write to the editor of your local newspaper requesting an interview with you on tips for seniors during the AEP season.
- What will allow your brand to last? Products will come and go but your experience, knowledge, and solutions are ultimately what will guide you as an agent. Gaunya states, “Solutions designed to solve your clients’ challenges are what you are ‘selling’ not the products.”
Though it’s easy to get caught up in the cycle of day-to-day life and continuous prospecting, it is also important to remember to set aside time for your branding and marketing. Some of the most valuable time you spend on your business will be that spent on marketing. It will allow your business to continue to grow as you prospect, while also separating you from your competition.
Please give us your feedback!
How much time to you spend on your marketing efforts? Does that time pay off? Have your clients ever complemented you on how different you are from other agents, based on your expertise?
Source: InsuranceNewsNet
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